Instant Success: Lexus Sells First LY 650 Luxury Yacht


Rob Parmentier, CEO of the Marquis-Larson Boat Group, has announced that Lexus has found the first customer for its new 65-foot LY 650 yacht — here’s a quote from Trade Only Trade:

“We’ve already sold the first hull,” says Parmentier. “It’s a more traditional build than the 42 [foot Lexus Sports Yacht Concept], which was built like a spaceship with all sorts of high-tech features. This boat won’t be as complex as that 42.”

For some perspective, Mercedes released their Arrow460-Grandturismo yacht earlier this year with a limited production run of 10 boats — one unit for each country where the yacht is available for sale.

(Another note — the article also mentions that the yacht’s interior was designed by Italian firm Nuvolari-Lenard, with help from Lexus engineers.)

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^^If it's just about the brand image, why should they spend unnecessary resources in making a unnecessarily complex boat? It will be a white elephant project not dissimilar to Honda Jet.

The MRJ is a trainwreck at this point. Mitsubishi is the opposite of Toyota in corporate culture. They spend lavishly, have a bloated workforce, and operates based on an outdated Zaibatsu model from the 1920s. MHI is only alive because the Japanese government needs to keep it afloat for national security. Toyota should keep away from the company as much as possible.
^^If it's just about the brand image, why should they spend unnecessary resources in making a unnecessarily complex boat? It will be a white elephant project not dissimilar to Honda Jet.

The MRJ is a trainwreck at this point. Mitsubishi is the opposite of Toyota in corporate culture. They spend lavishly, have a bloated workforce, and operates based on an outdated Zaibatsu model from the 1920s. MHI is only alive because the Japanese government needs to keep it afloat for national security. Toyota should keep away from the company as much as possible.
Nice, I love it
Actually it's amazingly awesome
Nice, I love it
Actually it's amazingly awesome
Nice, I love it
Actually it's amazingly awesome
ssun30
^^If it's just about the brand image, why should they spend unnecessary resources in making a unnecessarily complex boat? It will be a white elephant project not dissimilar to Honda Jet.

The MRJ is a trainwreck at this point. Mitsubishi is the opposite of Toyota in corporate culture. They spend lavishly, have a bloated workforce, and operates based on an outdated Zaibatsu model from the 1920s. MHI is only alive because the Japanese government needs to keep it afloat for national security. Toyota should keep away from the company as much as possible.
Ok. Forget Mitsubishi. I an not good at writing down my thoughts in a clear way. I apologize for the inconvenience and confusion.

Toyota could had bought a megayacht large enough to apply their MIRAI technology, carry an FCEV car, capable of refueling the FCEV, and helicopter landing. Then begin tests, before commercialization. But the final product should be a true Lexus.

Toyota should be recognized as capable of building zero emission mega-yachts.
ssun30
^^If it's just about the brand image, why should they spend unnecessary resources in making a unnecessarily complex boat? It will be a white elephant project not dissimilar to Honda Jet.

The MRJ is a trainwreck at this point. Mitsubishi is the opposite of Toyota in corporate culture. They spend lavishly, have a bloated workforce, and operates based on an outdated Zaibatsu model from the 1920s. MHI is only alive because the Japanese government needs to keep it afloat for national security. Toyota should keep away from the company as much as possible.
Ok. Forget Mitsubishi. I an not good at writing down my thoughts in a clear way. I apologize for the inconvenience and confusion.

Toyota could had bought a megayacht large enough to apply their MIRAI technology, carry an FCEV car, capable of refueling the FCEV, and helicopter landing. Then begin tests, before commercialization. But the final product should be a true Lexus.

Toyota should be recognized as capable of building zero emission mega-yachts.
ssun30
^^If it's just about the brand image, why should they spend unnecessary resources in making a unnecessarily complex boat? It will be a white elephant project not dissimilar to Honda Jet.

The MRJ is a trainwreck at this point. Mitsubishi is the opposite of Toyota in corporate culture. They spend lavishly, have a bloated workforce, and operates based on an outdated Zaibatsu model from the 1920s. MHI is only alive because the Japanese government needs to keep it afloat for national security. Toyota should keep away from the company as much as possible.
Ok. Forget Mitsubishi. I an not good at writing down my thoughts in a clear way. I apologize for the inconvenience and confusion.

Toyota could had bought a megayacht large enough to apply their MIRAI technology, carry an FCEV car, capable of refueling the FCEV, and helicopter landing. Then begin tests, before commercialization. But the final product should be a true Lexus.

Toyota should be recognized as capable of building zero emission mega-yachts.
https://boatingindustry.com/news/2018/07/24/marquis-larson-will-introduce-new-marquis-line-in-2019/

“With our experience building ultra modern, ultra high quality boats for both Lexus and VanDutch, I feel we are in a unique position to offer a new Marquis brand that will become a significant player in this growing market,”

According to Rob Parmentier, President & CEO of the Marquis-Larson Boat Group, Marquis Yachts will discontinue its current line of semi-custom cruising boats and transition to an entirely new line for 2019.

The new Marquis is expected to debut at the 2019 Fort Lauderdale International Boat Show (based in Florida) at an invitation only unveiling prior to the show.

The Show opens on Wednesday November 6, 2019.

I guess Lexus will have to ditch the absolutely gorgeous INTERSECT cultural theme from the boutique's space series, that have defined the signature of the brand.

Although, I find the interior and exterior styling of the LY650 simple and cool, it is not luxurious.

I apologize for my bitter criticism, but I believe Lexus can do a lot better than that, by a mile!
https://boatingindustry.com/news/2018/07/24/marquis-larson-will-introduce-new-marquis-line-in-2019/

“With our experience building ultra modern, ultra high quality boats for both Lexus and VanDutch, I feel we are in a unique position to offer a new Marquis brand that will become a significant player in this growing market,”

According to Rob Parmentier, President & CEO of the Marquis-Larson Boat Group, Marquis Yachts will discontinue its current line of semi-custom cruising boats and transition to an entirely new line for 2019.

The new Marquis is expected to debut at the 2019 Fort Lauderdale International Boat Show (based in Florida) at an invitation only unveiling prior to the show.

The Show opens on Wednesday November 6, 2019.

I guess Lexus will have to ditch the absolutely gorgeous INTERSECT cultural theme from the boutique's space series, that have defined the signature of the brand.

Although, I find the interior and exterior styling of the LY650 simple and cool, it is not luxurious.

I apologize for my bitter criticism, but I believe Lexus can do a lot better than that, by a mile!
https://boatingindustry.com/news/2018/07/24/marquis-larson-will-introduce-new-marquis-line-in-2019/

“With our experience building ultra modern, ultra high quality boats for both Lexus and VanDutch, I feel we are in a unique position to offer a new Marquis brand that will become a significant player in this growing market,”

According to Rob Parmentier, President & CEO of the Marquis-Larson Boat Group, Marquis Yachts will discontinue its current line of semi-custom cruising boats and transition to an entirely new line for 2019.

The new Marquis is expected to debut at the 2019 Fort Lauderdale International Boat Show (based in Florida) at an invitation only unveiling prior to the show.

The Show opens on Wednesday November 6, 2019.

I guess Lexus will have to ditch the absolutely gorgeous INTERSECT cultural theme from the boutique's space series, that have defined the signature of the brand.

Although, I find the interior and exterior styling of the LY650 simple and cool, it is not luxurious.

I apologize for my bitter criticism, but I believe Lexus can do a lot better than that, by a mile!
isanatori
The new Marquis is expected to debut at the 2019 Fort Lauderdale International Boat Show (based in Florida) at an invitation only unveiling prior to the show.

The Show opens on Wednesday November 6, 2019.
I wonder if the Lexus LY 650 will make an appearance there as well. Or if it'll be at the Miami Boat Show that will take place from Thursday 14 through Monday 18 February 2019. Both are local to me. I'd love to check it out if it makes an appearance.
isanatori
The new Marquis is expected to debut at the 2019 Fort Lauderdale International Boat Show (based in Florida) at an invitation only unveiling prior to the show.

The Show opens on Wednesday November 6, 2019.
I wonder if the Lexus LY 650 will make an appearance there as well. Or if it'll be at the Miami Boat Show that will take place from Thursday 14 through Monday 18 February 2019. Both are local to me. I'd love to check it out if it makes an appearance.
isanatori
The new Marquis is expected to debut at the 2019 Fort Lauderdale International Boat Show (based in Florida) at an invitation only unveiling prior to the show.

The Show opens on Wednesday November 6, 2019.
I wonder if the Lexus LY 650 will make an appearance there as well. Or if it'll be at the Miami Boat Show that will take place from Thursday 14 through Monday 18 February 2019. Both are local to me. I'd love to check it out if it makes an appearance.
isanatori
Ok. Forget Mitsubishi. I an not good at writing down my thoughts in a clear way. I apologize for the inconvenience and confusion.

Toyota could had bought a megayacht large enough to apply their MIRAI technology, carry an FCEV car, capable of refueling the FCEV, and helicopter landing. Then begin tests, before commercialization. But the final product should be a true Lexus.

Toyota should be recognized as capable of building zero emission mega-yachts.
How about just doing a luxury Yacht that people can purchase and use in North America? FCEV yacht to me would just a waste of resources and press thing, nobody would buy it... where would you service it?

You have to be able to use that Yacht and service it.
isanatori
Ok. Forget Mitsubishi. I an not good at writing down my thoughts in a clear way. I apologize for the inconvenience and confusion.

Toyota could had bought a megayacht large enough to apply their MIRAI technology, carry an FCEV car, capable of refueling the FCEV, and helicopter landing. Then begin tests, before commercialization. But the final product should be a true Lexus.

Toyota should be recognized as capable of building zero emission mega-yachts.
How about just doing a luxury Yacht that people can purchase and use in North America? FCEV yacht to me would just a waste of resources and press thing, nobody would buy it... where would you service it?

You have to be able to use that Yacht and service it.
isanatori
Ok. Forget Mitsubishi. I an not good at writing down my thoughts in a clear way. I apologize for the inconvenience and confusion.

Toyota could had bought a megayacht large enough to apply their MIRAI technology, carry an FCEV car, capable of refueling the FCEV, and helicopter landing. Then begin tests, before commercialization. But the final product should be a true Lexus.

Toyota should be recognized as capable of building zero emission mega-yachts.
How about just doing a luxury Yacht that people can purchase and use in North America? FCEV yacht to me would just a waste of resources and press thing, nobody would buy it... where would you service it?

You have to be able to use that Yacht and service it.
isanatori
Although, I find the interior and exterior styling of the LY650 simple and cool, it is not luxurious
I disagree. Minimalism is very in right now, and the boat's roofline and interior treatments and finishes do remind me of my LS500. I'm actually glad they didn't try to force Lexus styling cues where they wouldn't work.

If I ever become unexpectedly rich I want one with... let's see, 1800 HP / 415 = exactly 4 V35As :-)
isanatori
Although, I find the interior and exterior styling of the LY650 simple and cool, it is not luxurious
I disagree. Minimalism is very in right now, and the boat's roofline and interior treatments and finishes do remind me of my LS500. I'm actually glad they didn't try to force Lexus styling cues where they wouldn't work.

If I ever become unexpectedly rich I want one with... let's see, 1800 HP / 415 = exactly 4 V35As :-)
isanatori
Although, I find the interior and exterior styling of the LY650 simple and cool, it is not luxurious
I disagree. Minimalism is very in right now, and the boat's roofline and interior treatments and finishes do remind me of my LS500. I'm actually glad they didn't try to force Lexus styling cues where they wouldn't work.

If I ever become unexpectedly rich I want one with... let's see, 1800 HP / 415 = exactly 4 V35As :-)
Joaquin Ruhi
I wonder if the Lexus LY 650 will make an appearance there as well. Or if it'll be at the Miami Boat Show that will take place from Thursday 14 through Monday 18 February 2019. Both are local to me. I'd love to check it out if it makes an appearance.
If it is convenient for the construction company, then I don't see why not! The earlier, the better. :thumbsup:
Joaquin Ruhi
I wonder if the Lexus LY 650 will make an appearance there as well. Or if it'll be at the Miami Boat Show that will take place from Thursday 14 through Monday 18 February 2019. Both are local to me. I'd love to check it out if it makes an appearance.
If it is convenient for the construction company, then I don't see why not! The earlier, the better. :thumbsup:
Joaquin Ruhi
I wonder if the Lexus LY 650 will make an appearance there as well. Or if it'll be at the Miami Boat Show that will take place from Thursday 14 through Monday 18 February 2019. Both are local to me. I'd love to check it out if it makes an appearance.
If it is convenient for the construction company, then I don't see why not! The earlier, the better. :thumbsup:
spwolf
How about just doing a luxury Yacht that people can purchase and use in North America? FCEV yacht to me would just a waste of resources and press thing, nobody would buy it... where would you service it?

You have to be able to use that Yacht and service it.
Do you mean a yacht a bit more pricier than LS500h? I didn't thought about that. It makes sense considering Toyota could had brought the Ponam series from Japanese market. It seems it is more preferable assigning the job to an already established yacht manufacturer.

Still though, the spindle grille is distinctively missing, don't you think?
spwolf
How about just doing a luxury Yacht that people can purchase and use in North America? FCEV yacht to me would just a waste of resources and press thing, nobody would buy it... where would you service it?

You have to be able to use that Yacht and service it.
Do you mean a yacht a bit more pricier than LS500h? I didn't thought about that. It makes sense considering Toyota could had brought the Ponam series from Japanese market. It seems it is more preferable assigning the job to an already established yacht manufacturer.

Still though, the spindle grille is distinctively missing, don't you think?
spwolf
How about just doing a luxury Yacht that people can purchase and use in North America? FCEV yacht to me would just a waste of resources and press thing, nobody would buy it... where would you service it?

You have to be able to use that Yacht and service it.
Do you mean a yacht a bit more pricier than LS500h? I didn't thought about that. It makes sense considering Toyota could had brought the Ponam series from Japanese market. It seems it is more preferable assigning the job to an already established yacht manufacturer.

Still though, the spindle grille is distinctively missing, don't you think?
isanatori
Still though, the spindle grille is distinctively missing, don't you think?
Where would you put it that it'd work, though? I don't see any surface on that boat that would work with a spindle, and that's what I meant above about not forcing details that don't fit.
isanatori
Still though, the spindle grille is distinctively missing, don't you think?
Where would you put it that it'd work, though? I don't see any surface on that boat that would work with a spindle, and that's what I meant above about not forcing details that don't fit.
isanatori
Still though, the spindle grille is distinctively missing, don't you think?
Where would you put it that it'd work, though? I don't see any surface on that boat that would work with a spindle, and that's what I meant above about not forcing details that don't fit.
  • krew
  • September 11, 2018

K