Introducing the All-New 2019 Lexus ES 350 & ES 300h


The seventh-generation Lexus ES sedan has just been revealed at the Beijing Motor Show, and it’s time to dive into our coverage — let’s start off with the official press release.


  • Emotional Design Reflects New Dynamic Capabilities
  • Introduction of the First F SPORT Model in the ES Lineup
  • Hybrid Model Delivers Exceptional Mileage and Improved Performance

BEIJING – After six generations of unprecedented success in the entry-luxury sedan category, the next-generation Lexus ES is forging a new, more ambitious path. Long known for its unparalleled comfort, refinement and luxury appointments, the seventh-generation ES builds on its strengths with an all- new chassis that allows for a more dynamic exterior design and the introduction of the first ES F SPORT.

Lexus ES Interior

Representing the third vehicle in the Future Chapter of Lexus that started with the LC coupe and LS sedan, the new ES expands that vision of the brand’s future to a broader audience. Traditional buyers will find the new ES more spacious, quieter and safer than ever before while a new generation of customers will be introduced to a sedan with sharpened performance, class-leading active safety technology and a level of craftsmanship rarely found in this segment.

The New Dimension of ES Design

Built on the all-new Global Architecture – K (GA-K) platform, the new ES pushes the limits of design in the luxury sedan class. This ES is longer (+2.6 in), lower (-.2 in) and wider (+1.8 in.) than before with wheels that have been pushed closer to the corners thanks to a two-inch longer wheelbase and wider tracks front (+.4 in) and rear (+1.5 in). Its stance and proportions reflect its newfound performance capabilities and give the ES the kind of eye-catching appearance that will make owners take a second look as they walk away.

Lexus ES Side Profile

Project Chief Designer, Yasuo Kajino, describes the look of the ES as “provocative elegance”.

“The ES has always been an elegant luxury sedan. For this generation, we have added daring design elements that challenge the traditional expectations of buyers.”

To create a dynamic yet fluid shape, Kaijino’s team used the low hood enabled by the new ES platform to produce a distinctive silhouette emphasized by an aggressive downward slant. Up front, the ES offers two dramatically different grille designs. The standard ES 350 and the ES 300h use elegant vertical bars that radiate out from the center while the ES 350 F SPORT model adopts a blacked out pattern consisting of “L”-shaped clusters with corresponding cut outs at each corner of the fascia.

Lexus ES Front

In a break with ES models of the past, the seventh-generation design uses a fast roofline that emphasizes its lower stance and slippery aerodynamics. The rear end is clean and sharply chiseled, with LED taillamps that wrap around the quarter panels to provide a continuous styling line from any angle. F SPORT models add a rear spoiler, additional rear badging and a dark lower valance to further refine the look.

Lexus ES Rear

There are three different wheel designs (standard 17-inch, two 18-inch) for the ES 350 and ES 300h while the ES 350 F SPORT gets standard 19-inch wheels with a design similar to that found on the LC coupe.

Lexus ES Wheel

A dozen colors make up the exterior paint palette including two new shades, one green and one beige, that are anything but typical. Moonbeam Beige Metallic was designed to mimic light reflecting off fresh snow, while Sunlit Green replicates the color of ocean water brightened by the sun. F SPORT models get an exclusive Ultra Sonic Blue Mica 2.0 color that complements its high-energy design.

The Future of Lexus Interiors

When designing the look and feel of the ES’s interior, Kajino’s team started with the Lexus Future Interior concept which blends a driver-centric cockpit with a spacious and comfortable area for the front passenger. In the ES, the driver’s focus is kept on the road ahead by placing the center display screen, instrument panel and available heads up display in a tight cluster in the driver’s field of view. Front passengers, on the other hand, get a more open and spacious environment that promotes relaxation.

Lexus ES Interior Angle

Rear seat passenger comfort has long been a hallmark of the ES and the seventh-generation model still prioritizes rear package capability despite the sleeker exterior roofline. A lower hip point and a carefully configured headliner preserve headroom while the longer wheelbase delivers generous legroom.

Lexus ES Rear Seats

To create an entirely different appearance for the inside of new F SPORT model, an all-new kind of metallic cabin trim was developed that is unlike anything else Lexus has done before. Inspired by the making of a traditional Japanese sword, Hadori aluminum trim features fluctuating wave patterns that give it a three-dimensional appearance that varies depending on the viewing angle. The effect is subtle yet indicative of the level of detail and craftsmanship that Kajino’s team put into giving the F SPORT a unique place in the lineup.

Lexus Interior Trim

The standard ES 350 and ES 300h will continue to offer traditional materials like Matte Bamboo, Linear Dark Mocha and Linear Espresso wood which give the ES a hand-crafted appearance that luxury buyers expect in this category.

A New Era of Performance

The engineering team led by Yasuhiro Sakakibara had one clear goal when it came to the ES: transform the image of the ES. That meant turning a sedan known primarily for comfort and quietness into one that is equally capable of delivering class-leading handling and power that you can feel and hear.

Lexus ES Driving

According to Sakakibara, this ES was built to deliver a fundamentally higher level of performance than any of its predecessors. “We knew that this ES had to feel responsive and easy to drive, no matter what kind of road it was on and that can only be achieved with a solid foundation.”

The starting point was the newly developed GA-K chassis. It’s an exceptionally rigid front-wheel drive chassis, rivalling the GA-L rear-wheel drive platform used for the LC coupe and LS sedan in terms of torsional stiffness. Various grades of high-tensile steel reduce weight versus previous platforms while additional enhancements like an all-new multi-link rear suspension design, rack-mounted electric power steering and a V-brace mounted behind the rear seat gave the engineers the flexibility to tune the ES with a newfound level of precision.

Lexus ES Driving Again

All of the upgrades to the chassis were designed to deliver a sense of comforting predictability coupled with a feeling of quick response to every movement. Yoshiaki Ito, chief test driver for Lexus, describes the ES’s heightened level and refined definition of comfort by saying: “We want every kind of driver to feel a sense of complete control when they are behind the wheel of the ES. It’s a level of comfort that goes beyond merely delivering a smooth ride.”

For an enhanced level of dynamic performance, F SPORT models offer an Adaptive Variable Suspension (AVS) similar to that found on the LC coupe. AVS adds adjustable dampers at each corner that feature 650 levels of damping force for the ultimate in control over any surface. Another F SPORT exclusive is a Sport+ mode for the Drive Mode Select system that selects the most aggressive engine, transmission and suspension settings for maximum performance. A new Engine Sound Enhancement feature is also activated in Sport+ mode that adds an additional layer of engine noise that enhances the natural rhythms of the spirited driving.

Standard V6 Power and a New 8-Speed Direct-Shift Automatic Transmission

All ES 350s are powered by a 3.5-liter V6 that is designed to deliver commanding acceleration along with an invigorating sound. With an update to D4-S fuel injection, the impressively smooth engine now develops 302 horsepower and 267 pound-feet of torque. Both of those numbers are up significantly (+34 hp, +19 lb-ft) compared to the previous generation V6.

Lexus ES Engine

In addition to the boost in power, the ES 350 also benefits from a new eight-speed Direct Shift automatic transmission. It uses an ultra-thin torque converter and a multi-plate lock up clutch to more efficiently transfer power to the front wheels, and has been tuned to deliver crisp, precisely timed shifts with quick responses. With a wider spread of ratios, the new eight speed is able to utilize high torque gears on the low end for quick starts and tall gearing on the high end for optimum efficiency.

Fourth Generation Hybrid Drive System

Not to be outdone by its gasoline siblings, the ES 300h is capable of delivering exceptional fuel efficiency, responsive performance and minimal emissions for an entry-level luxury sedan. A new, fourth-generation Hybrid Drive System couples an ultra-efficient, Atkinson cycle 2.5-liter, four-cylinder gas engine with a lighter, more compact, more power dense electric motor and self-charging hybrid system. Together they deliver a combined 215 total system horsepower and a preliminary estimate of 44 mpg in combined driving.

An all-new engine, the 2.5-liter four-cylinder incorporates fast-burn combustion technology that makes it one of the most thermally efficient engines ever offered in a Lexus. The result is more power without increasing emissions or fuel consumption. Various methods were used to achieve such impressive results including straight intake ports, increased valve angles and laser-clad valve seats. A variable capacity oil pump, multihole injectors, VVTi-E on the intake valves and a variable cooling system also contribute to the engine’s impressive heat and combustion management.

Overall drivability of the ES 300h has been improved thanks to a more sophisticated hybrid system control computer that is better able to mimic the feel and power delivery of a standard gas engine. An all- new nickel metal hydride battery is smaller than before which allows it to be mounted underneath the back seat so it doesn’t infringe on trunk space.

Unparalleled Safety Comes Standard

One element of the ES that hasn’t been radically transformed is its dedication to safety. All versions of the seventh-generation ES feature the new Lexus Safety System+ 2.0 as standard equipment. Already one of the most sophisticated systems of its kind, LSS+ 2.0 adds new features that further expand its capabilities.

Lexus ES Headlight

One such feature is daytime bicyclist detection which is part of the comprehensive Pre-Collision System (PCS). Already designed to detect an oncoming vehicle or pedestrian, the PCS system’s ability to potentially detect a bicyclist addresses a common accident scenario. PCS has also been enhanced to help better detect a pedestrian at night by increasing the radar’s sensitivity and dynamic range.

Technology That Connects and Simplifies

Staying connected has never been so important to ES owners, so there are now multiple ways to engage with technology in a safe and convenient manner. For example, the seventh-generation ES is the first Lexus product to offer Apple CarPlayTM phone functionality, enabling drivers to control their iPhones® through the dashboard display screen or with Siri Eyes Free® voice control.

Lexus ES Carplay

The ES is also Amazon Alexa®-enabled, so drivers can use natural language commands to control a variety of functions. That functionality includes car-to-home and home-to-car commands, so owners who have Alexa enabled devices in their home can interact with their ES before they ever get behind the wheel.

On board Wi-fi powered by Verizon is also available on the ES as part of an optional navigation system that includes an easy-to-read 12.3-inch wide dashboard display. Along with its on-board data set, the navigation system is also capable of receiving over-the-air updates for improved routing and the latest Points of Interest (POIs). Models without navigation will use an 8-inch display and all interactions will be controlled through the Remote Touch Interface (RTI) trackpad.

The Next Chapter of ES

When it goes on sale in September, the 2019 Lexus ES will usher in a new era for one of the brand’s most popular models. Much like the flagship LS, the new ES sedan addresses the need to engage a broader range of customers. It delivers everything that traditional Lexus buyers expect along with elements that will draw in those who haven’t considered the brand before. Bolder styling, more dynamic performance, unique cabin materials and the latest technology add a chapter to the ES story that hasn’t been told, but that all changes in 2018.

Lexus ES Specs

FeaturesLexus ES: Sixth Generation
Comments
KOHIPEET
So you're suggesting, that the new GS won't make it to Europe? They might as well abandon the entire segment in Europe alltogether.
KOHIPEET
You see, I doubt that. If a new GS is in development, then why release the ES in Europe? Only to have the IS, the ES and the new GS in a few years time, on a shrinking, extremely competitive market.

Unless Lexus wants to establish a brand new segment between the GS and the IS but this, I think is even less likely. (perhaps they'll price it just slightly above the IS but that would cannibalize IS' sales)

If they want to succeed in this segment (success meaning sales at least in ballpark with the other manufacturer's) they need to have another, more powerfull híbrid.
From a car enthusiast point of view, we all get why the ES cannot be a true replacement for the GS (handling, driving dynamics, RWD vs FWD) but in layman terms, there's no denying in the increased price point. You could argue that "mainstream" customers will not care about it being FWD, but what about the quality of the materials? The comfort of the GS should definitely trump the ES. The GS ($46k) in the U.S is 8k more expensive than the ES ($39k) and in Europe, the difference is even wider, the IS starts at €36k and the GS at €53k (Spanish prices). The LS in Spain is €112k and $75k in the US, there needs to be a model in between to capture that spectrum of willingness to pay.

I still think that the ES cannot compete in the same E class and 5 Series segment in equal terms. Sure, the ES has certainly being upgraded but it still has the "Camry" or Toyota stigma, a very powerful and established name while the GS has its own brand equity. I see Lexus repositioning the GS as a for door coupe a la CLS Class or A7. Make no mistake, the GS is no SC, the GS has years of experience and it is a well developed brand in the world, it's harder to elevate the ES brand vis a vis GS when you can still leverage the GS.
It looks so much better without spoiler.
R
What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?
renyeo
What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?
Most of the luxury brand sales here in Europe are in up to €40k sector... Lexus simply did not have much to offer there while Germans offer wide range of their vehicles in that price range.

All the recent products such as LC, LS, F models and even RX-L have moved up the price points compared to their previous versions.
Look at 1:48 in the following video, is that a rear seat secliner ?

Madi
Look at 1:48 in the following video, is that a rear seat back adjuster?

Amazing video, thank you... Quality of the interior is pretty nice in good quality videos, looks great. They even matched the plastics colors in different interior models.

As to the rear recliner, yes, it seems to have electric rear recliner. and white F-Sport looks amazing.
Madi
Now may some folks will stop the GS discontinuation non-sense after realizing that - as I said before -
- No AWD ES
- New GS is on development
:):)
Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.

Madi
Look at 1:48 in the following video, is that a rear seat back adjuster?
FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.
ThePenguin
Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.



FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.
Rear heating is given for sure, even in US spec vehicles.
R
  • R
    RAL
  • April 26, 2018
Madi
Look at 1:48 in the following video, is that a rear seat back adjuster?

Thank you @Madi for posting this video. So good to see a non F-Sport interior ... in Noble Brown my favorite color!
R
  • R
    RAL
  • April 26, 2018
7ES and the Lexus lifestyle ...

Very nice design. I just find it so ironic, how both this and the Avalon are both on new platforms, yet they are so evolutionary in design. Yet, the predecessors looked so revolutionary! Seems deliberate. Very amusing how this happens with certain brands over the years, where a new top hat on old platform changes things up aesthetically, then subsequent new platform version can look like a refresh.

I definitely liked the 6ES improvements over the 5ES, so this does a great job in evolving the ES model line and at least making it more of a global offering. On its own, this is a good offering and can only do better by mid-cycle (as Gecko once said). They should make the ES be what the 1987-2002 Lincoln Continental was once to the 1989-2002 Town Car.

Ultra luxury rear seat amenities, but while withholding certain features like massage, extra adjustments (6 way vs 12 way), and media/entertainment offerings for LS only. See how BMW manages rear seat packs for 5-Series against the flagship 7-Series since 2010. Considering that 240B final designs were set 2 years ago, I can imagine it wasn't timely enough to pack in more content against the GS.

Even if the GS became/becomes 4-door coupe, the ES really needs to cover the luxury side of things on the lower end like all other midsizers. Things the A7, CLS, and 6-Series were a bit lacking at the rear, that the A6, E, and 5er had to offer something comfort oriented, especially in Asian markets.

An ES priced from $39k USD to $65k would've been ideal, where a fully loaded ES 400 had a Dynamic Force 3.0L TTV6 AWD putting out 370 HP and a UL package with every option ticked (RES dual screens w/limited functions, cooled/heated rear seats, front massage, etc).
Carmaker1
Very nice design. I just find it so ironic, how both this and the Avalon are both on new platforms, yet they are so evolutionary in design. Yet, the predecessors looked so revolutionary! Seems deliberate. Very amusing how this happens with certain brands over the years, where a new top hat on old platform changes things up aesthetically, then subsequent new platform version can look like a refresh.

I definitely liked the 6ES improvements over the 5ES, so this does a great job in evolving the ES model line and at least making it more of a global offering. On its own, this is a good offering and can only do better by mid-cycle (as Gecko once said). They should make the ES be what the 1987-2002 Lincoln Continental was once to the 1989-2002 Town Car.

Ultra luxury rear seat amenities, but while withholding certain features like massage, extra adjustments (6 way vs 12 way), and media/entertainment offerings for LS only. See how BMW manages rear seat packs for 5-Series against the flagship 7-Series since 2010. Considering that 240B final designs were set 2 years ago, I can imagine it wasn't timely enough to pack in more content against the GS.

Even if the GS became/becomes 4-door coupe, the ES really needs to cover the luxury side of things on the lower end like all other midsizers. Things the A7, CLS, and 6-Series were a bit lacking at the rear, that the A6, E, and 5er had to offer something comfort oriented, especially in Asian markets.

An ES priced from $39k USD to $65k would've been ideal, where a fully loaded ES 400 had a Dynamic Force 3.0L TTV6 AWD putting out 370 HP and a UL package with every option ticked (RES dual screens w/limited functions, cooled/heated rear seats, front massage, etc).
Indeed, I think when it comes to the design, since ES is so established and sells well for them, they are less willing to experiment in design compared to other new models or models that are not leaders in sale. Case in point new UX for instance, which is really out there, more so than any other Lexus model I remember.

When it comes to the engines, there are many rumors from Asia about 2.5t, did you hear anything about it? or AWD?
I wonder if there will be the head up display option.

I can’t imagine an ES without it.

Especially if they wanted to cancel the GS.
CrisB
I wonder if there will be the head up display option.

I can’t imagine an ES without it.

Especially if they wanted to cancel the GS.

Yeah, its in.
Carmaker1
Very nice design. I just find it so ironic, how both this and the Avalon are both on new platforms, yet they are so evolutionary in design. Yet, the predecessors looked so revolutionary! Seems deliberate. Very amusing how this happens with certain brands over the years, where a new top hat on old platform changes things up aesthetically, then subsequent new platform version can look like a refresh.
Same thing happening at Subaru.
renyeo
What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?
Interesting point. Something went wrong along the way, in trying to compete at the same price with more for your money. BMW has that issue with the 750i/Li against the S550 (now S560).
Levi
Same thing happening at Subaru.
Well my friend, Subaru isn't really up there. It wasn't really a criticism, just an interesting observation I have noticed recently. As a past Jaguar engineer, I found it interesting how the X350 was all-new, yet deemed evolutionary based on styling.

spwolf
Indeed, I think when it comes to the design, since ES is so established and sells well for them, they are less willing to experiment in design compared to other new models or models that are not leaders in sale. Case in point new UX for instance, which is really out there, more so than any other Lexus model I remember.

When it comes to the engines, there are many rumors from Asia about 2.5t, did you hear anything about it? or AWD?
It's not really what I meant, but a good point nonetheless. Similarly based on sales success, BMW refused to make that mistake with the 2005 E90 3-Series and facelift Gen 1 E53 X5 (planned for late 2003 / MY2004) very last minute.

They stopped ﹰChris Bangle in his tracks in early 2002, just months after the 2002 7-Series was revealed during summer of 2001, before signing off on the final E90 exterior by designer Joji Nagashima (of 90s BMW fame) in March 2002. As late as early 2003, even more changes were ordered to the E90 taillights to simplify them ahead of December 2004 Job 1. Result wasn't as extreme as the 7-Series and 5-Series of that era.

Other than the ES, what Lexus model needs a conservative/evolutionary approach, to protect sales? I can only say, the RX. Ironically, the extreme AL20 RX jumped in sales to extreme heights for 2016 (best ever?):eek:, despite vocal hatred of the avant-garde design. I am thinking the IS will be the styling revolution, since the GS won't be debuting the new design language after being put on ice. Think LS+ in design, 5GS-F rendering. LS+ Concept was a look at the new IS, using LS body and also future LS changes.

Naturally the new ES was supposed to take after the 5LS design, but because the XF50 LS was designed so long ago (early 2010s), a new design language was already brewing, expected to be seen on 5GS next year.

Problem was, UX at the entry end couldn't debut it entirely and anything else isn't really a redesign (GX facelift) over the next year. Meaning, 2021 model year will introduce the new design language. Either with 600X code NX, 4??? code IS, or 650B code L? flagship CUV. The next LX is reportedly Job 1 of January 2020.
I think strategy is pretty obvious here. They are banking on Toyota reskins up to $60,000 price range, everything above it would be RWD pure Lexus. Let's wait and see what will happen with IS and RC two generations down the road.
I'll say it again, they are going to sell every last one. The Avalon has gotten very solid reviews so I'm sure Lexus won't miss the boat.

I foresee reviewers trying to figure out if this replaces the GS and how it being FWD with no AWD option keeps the door open for another GS.
The engine bay? Looks messy and unlike normal Lexus sealing off?
In the press release, if I’m not wrong, they did not mentioning VDIM, do you think they use the same technology as we have, just for example, in the IS300H?
Carmaker1
Interesting point. Something went wrong along the way, in trying to compete at the same price with more for your money. BMW has that issue with the 750i/Li against the S550 (now S560).

Genesis and some Kia models also look like trying to give more for same price, and doesn't seem doing that well. When competing on price in this industry, it might be better to find ways to give the same (if not more) for lower price. That is what the first gen LS did, no?
Rob Grieveson
The engine bay? Looks messy and unlike normal Lexus sealing off?
Assuming that's not just prototype-itis, I actually prefer that. I like seeing the actual engine when I open the hood and not some dumb plastic cover. (Yes, I know that ship sailed long ago even at the low end of the market).
So it has heated rear recliner, then it's an instant buy for me.
I didn't expect this but the ES will debut in the UK with 4 engines:

The range will include the ES 300h, on sale from December 2018, powered by a new self-charging hybrid system, together with the ES 200, ES 250 and ES 350 petrol engine models that will go on sale from September 2018.
Do you think the new ES is built with BEV variant in mind? It looks like Toyota's new platform is as modular as BMW's, if not more. The LS has been shown, as concept car both as HFCEV and BEV. Toyota will reveal the CH-R BEV version. I think at this point it is a given the UX will have a BEV variant. The ES could too then. It would even make alot of sense for China, where they like sedans, and Germans make LWB version of their sedans for the Chinese market. This is a huge opportunity for Lexus to gain some market share in China.
asoksevil
I didn't expect this but the ES will debut in the UK with 4 engines:

The range will include the ES 300h, on sale from December 2018, powered by a new self-charging hybrid system, together with the ES 200, ES 250 and ES 350 petrol engine models that will go on sale from September 2018.
350 in UK? ... I find that hard to believe unless engine inside is not 3.5 V6. Western Europe never got the 3.5 V6 in any of the models, even 3GS have remained GS300 over there during it's lifetime. Why now? It made sense ten years ago in IS and GS to rival German NA and first gen turbo engines.

Most likely it's just a general PR suited for the whole European market which counts in UA and RU as their integral parts. In both of those places 3.5 V6 is available.
Joaquin Ruhi
The way I understand it, the UK is only getting the ES 300h. From the Lexus UK Media Site's 7ES news release:
I got that PR info from Lexus UK ES website but then I went to Lexus EU website and it was the exact same info so they just probably didn't update it for the U.K. The ES300h seems to be the only option.
I just came back from the Beijing Motor Show to share something about the new ES.

Well, there really is not a lot to say, but a lot to rant. I didn't even take any pictures of it, we saw all of them online. They only show the exterior and don't allow interior visits, so it's really hard to add any details.

Overall I am deeply disappointed with the ES launch and their overall marketing effort. To begin with, their booth is very, very small. It's not even half the size of Infiniti and Acura's, so there's no point even comparing it to BBA. As a result, they are not even displaying all their models, no GS or GX is predictable since they are on their way out. There is no RC; there is a white LC which certainly isn't the best color to show in a heavily lit hall, and the LC is at a corner that people easily miss. It seems they didn't understand that sports cars are what attract people to visit them in the first place. By comparison, Mercedes has their 4-time F1 champion car right at the entrance; Alfa Romeo has the perennial last-row finisher Sauber F1 car (which the general public don't know, they only know they do F1); Audi has the carbon fibre grey R8 V10 Plus and an absolutely gorgeous lemon green RS4 Avant (they even sell it here!), not to mention a full row of M cars, starting from 1 all the way up to 6, in sedan and crossover flavors, plus a M760 V12, at the front row of the BMW booth. Their booth is bland and barren. They didn't show a structural blue LC or their perhaps only interesting sedan, the GS-F. It makes every Lexus owner embarrassed.

And our hero ES, an ES260 F-Sport and an ES300h, are tucked in a corner no one can see, with no effort showing what's new and what's cool about them. Their staff don't even know the fuel economy and total system horsepower of the hybrid, because Lexus didn't give them any technical details. Yes, they took loads of pre-orders because to be honest, people who bothered visiting their booth are there to pre-order an ES. Their goal is very clear here: to sell the ES.

And of course they show the LS350 Executive Edition so they can perhaps milk more money by convincing some ES buyers to upgrade. It's an embarrassing product, while BBA are showing their best: the Maybach, the M760 V12, the plug-in A8. They don't show the 500h because apparently they are afraid its price tag will scare away ES buyers. Let me say this again: they don't show their flagship because they are afraid luxury car buyers can't afford it.

Now onto the positives:
>>They are taking loads of pre-orders. This thing will sell in record numbers. Lexus buyers are so confident in the brand that they buy them without even touching the interior.
>>Chinese buyers are almost 100% positive with the spindle grille. Nobody at the booth said "OMG it looks like the Predator I'm so scared!". They buy Lexus for the looks.
>>Their buyer demographic is very young. The IS has a lot of potential if the next generation is executed successfully. They need a cheaper variant against the likes of C200 and 320i, a hybrid to take advantage of their highly successful marketing campaign, as well as an IS-F to attract people to buy F-sport add-ons (that's how AMG/RS/M works). The looks department of current-gen is absolutely bang on; young people really want one, but the lack of a more accessible 200 or 260 variant stops them from buying it. Make it a look like a baby LC sedan with a better pricing structure and they have a 3 series killer.
>>The F-Sport has a lot of potential as well, again Lexus has the sportiest looks period, and F-Sport adds even "WOW I want that" factor. Remember people just want a body kit on their 320i to pretend they had a M3. So Lexus listen: don't lock people out of interior options when they just want a body kit and bigger wheels! It is the No.1 reason people don't buy the upgrade. People want a good looking car without having to be surrounded by flimsy plastic (the interior quality of the IS F-Sport is abysmal).

S