Lexus February 2018 Sales Report

F1 Silver Arrows

Hey man, you just wait. Once gas prices shoot up to the stratosphere, you will end up getting 3/4 sedans and at best 1 SUV and won't even bat an eye towards the one occurrence of the SUV craze that we once had.

Gas prices *can't* shoot up now. While nobody was paying attention over the last 5 years the US became a big exporter of oil. This means OPEC can't control oil prices anymore. And for anyone who experienced the gas shocks of the 1970s (or the resulting automotive travesties like the Mustang II) that's the best of all possible revenges. The shift to EVs will then further reduce gas prices due to lower demand.

mediumhot

Problem with this is that you are breaking the consistency, it's the same pitfall LS lineup is now running into. If they wanted to maintain the sales to reflect 2007 they should have released current or similar LS back in 2013 not 2018. They will have a hard time to build up the sales numbers with current LS cause most of the customers have left for another brand. With GS it's just going to get worse, they went from 3rd best selling premium midsize car to few units above Q70, you don't recover from that overnight. You recover from that in two model generations if you are lucky, like A6. Same fate is waiting for IS as well unfortunately, that poor thing will not go back to 3,000 units anytime soon.

Lexus is experiencing sudden death with RWD cars not because cars are not popular (tell that to Germans and Genesis) but most likely because they do not have sufficient funds or manpower to develop RWD platform products and Toyota reskins at the same time. I've said it before many times company like Lexus cannot afford to have a decision vote if they are going to develop RX-L or RC convertible, that's something Jaguar has to deal with not Toyota. If you are Toyota you build both and you build them right away. Otherwise you end up seeing your 3 year old RC plummet to under 200 units while Infiniti is selling 4 times as much and Audi is selling 9 times as much. Excuse that coupes are not popular anymore won't fly.

Point granted. But who will buy the exact same model multiple times over years? There may be some, but upgrading over time is more logical. It’s true that they overdued quite a lot models that really cost them loyal customers, but Lexus is not a legacy brand esp in developing countries. They need models that really attract young and first time lexury vehicle shoppers. That’s what they’ve been doing and I feel the strategy works well.

@ssun30 continuing as you explained it so far, It makes me wonder if Lexus came to same conclusion as we did - there is no reason for them to fight at the same level as german 3's fleet vehicles - volume will never be there worldwide. So lets position ES worldwide to fight vs german fleet vehicles, and then you can do something unique with GS that differentiates it vs 5/E/A6 as well as Crown.

At its best, IS and GS sold 150k vehicles per year where 3/5/A4/A6/C/E sold more than a million. This is because in their home countries (Germany as well as EU), they are fleet vehicles. They are Camry of EU. You get tax exemptions if you buy a vehicle for your company. Pricing wise 3/C/A4 compete with Passat and rest of the mid-size sedans, they killed that class because of it.

So to compete with it, Lexus should send its "fleet" vehicle - ES... based on same platform as Camry, that overall sells over 1m vehicles worldwide, it can be price competitive as well and make their RWD sedans more unique, more interesting, more to get showroom traffic and less about total sales.

They will have their UX/NX/RX/GX/ES to handle sales.

And sales wise, Lexus is fastest growing luxury brand in the US in 2018 (unit wise), thats with new upcoming new UX, LS just getting to the dealers, and new ES coming soon.

It is going to be a good year for Lexus.

mikeavelli

The sedan arena has never been more competitive as well and as stated in here the IS/GS need more of a power bump and more updates. I also feel strongly the new face-lifts didn't help with sales and to some took a step back in the looks department.

I just washed our cars today and my folks came over. When I was done I realized we had 3 Lexus SUV's and 1 Lexus car. Twenty years ago it was 4 Lexus cars. Ten years ago it was two cars and two sedans. Now its 3 to 1 SUVs to cars.

It is reality of the current market. This is why LF-1 is awesome move, they just need to bring it out sooner than later.

For me, I have IS220d, which replaced my GS350 AWD. I had an option to get RX at the time I was buying IS and I much preferred IS.

I have no problems with buying Toyota, and I have had many. I had 3 2006-2007 Rav4's which were immensely popular here in Europe at that time.
But new Rav4 is for me a fleet vehicle that's sold by foot... I dont need that. On the other hand - C-HR that I recently tried had excellent handling, excellent interior, reasonable price ($40k fully equipped here due to the taxes) but infotaiment was really old looking, it was noisy at 100 mph (tire, wind) and too slow for my highway speeds but fine for the city.

So UX with stronger hybrid (56hp stronger, which is 40%), better interior, better NVH and better infotainment seems like a nice possibility.

Or I just might get used GS450h, but the problem is that there arent many to pick around since their sales at almost nothing in EU.

F1 Silver Arrows

Hey man, you just wait. Once gas prices shoot up to the stratosphere, you will end up getting 3/4 sedans and at best 1 SUV and won't even bat an eye towards the one occurrence of the SUV craze that we once had.

And to your earlier point, I have also been stressing that for the longest time ever.

Sedan MPG isn't exactly amazing compared to a comparable SUV. Case in point my wife jumping from a GS F-Sport to RX F-Sport...same engine, same MPG for the most part....

That said if we did it again, we likely would go with a RX 450h but they do also offer a GS 450h..

Ian Schmidt

Gas prices *can't* shoot up now. While nobody was paying attention over the last 5 years the US became a big exporter of oil. This means OPEC can't control oil prices anymore. And for anyone who experienced the gas shocks of the 1970s (or the resulting automotive travesties like the Mustang II) that's the best of all possible revenges. The shift to EVs will then further reduce gas prices due to lower demand.

Nice post.

spwolf

@ssun30 continuing as you explained it so far, It makes me wonder if Lexus came to same conclusion as we did - there is no reason for them to fight at the same level as german 3's fleet vehicles - volume will never be there worldwide. So lets position ES worldwide to fight vs german fleet vehicles, and then you can do something unique with GS that differentiates it vs 5/E/A6 as well as Crown.

At its best, IS and GS sold 150k vehicles per year where 3/5/A4/A6/C/E sold more than a million. This is because in their home countries (Germany as well as EU), they are fleet vehicles. They are Camry of EU. You get tax exemptions if you buy a vehicle for your company. Pricing wise 3/C/A4 compete with Passat and rest of the mid-size sedans, they killed that class because of it.

So to compete with it, Lexus should send its "fleet" vehicle - ES... based on same platform as Camry, that overall sells over 1m vehicles worldwide, it can be price competitive as well and make their RWD sedans more unique, more interesting, more to get showroom traffic and less about total sales.

They will have their UX/NX/RX/GX/ES to handle sales.

And sales wise, Lexus is fastest growing luxury brand in the US in 2018 (unit wise), thats with new upcoming new UX, LS just getting to the dealers, and new ES coming soon.

It is going to be a good year for Lexus.

Yes the UX is going to be good, not sure of sales goals but surely it will top the 15k a year the CT was doing during its best years. Lexus thought they were going to sell 35k NX here and they are selling 55k.

The big year will be 2019 when the new ES arrives, you have a new UX and LS..

ssun30

As I've pointed above, any suggestion to make NX/RX/ES RWD should be disregarded because it violates the No.1 reason why these were so competitive in the first place: being transverse-FWD based and thus inherently cheaper. If there's any doubt, ask why even BMW made the X2 transverse-FWD.

Not gonna happen. This is THE sedan-apocalypse because crossover is a better body style in any way imaginable. The MPG penalty SUV pay today is way less than 10 years before and is only getting smaller with the overall trend of electrification. An electric SUV sells no matter how expensive gas costs. SUVs are here to stay.

@ssun30 Why would you think that comments like that should be disregarded? Your reasoning for transverse-FWD/AWD cars being cheaper may be correct (and it is I am not denying that), but it is only about time until everyone realizes that FWD does not go hand in hand with luxury, and if you are, make it FWD based AWD. Every single damn day, people want more performance, and more luxurious/mechanical features stuffed into cars. There is a limit where these FWD cars can handle such technology, and Lexus is reluctant to go FWD based AWD on their sedans. Let's face it, if you're not a regular Lexus customer, having more prestige features like RWD, a true luxury interior, and NUMBERS will attract them. Numbers sells cars, horsepower sells cars, and we all know that the current platform won't be able to support more power. If they continue the way I think they're going to continue, the power-train will be a total mess for the ES. Too much torque steer, surprising amount of noise that vibrates in to the cabin, and will overall be another product that's in the grey area (however I won't deny that it will be more premium than before).

A chassis of its own (or like you said a mid-size TNGA GA-L platform) would do so much wonders for the ES. Many potential buyers know about the ES/GS situation, same way that they are also aware about the RX selling in droves. As it sits right now, the ES is not that attractive of an option anymore to many buyers, and proof of this is in the real world.

For every 3 ES models I see, there is 1 GS.
For every ES, I see like 8 RX models.
For every 2 ES models I see, there are 2 IS models.
These are personal observations I make on a daily basis, and while my stats are very inaccurate, it is a sign that they can revolutionize the GS and IS. They still sell as they are. Because they're damn good cars. IMHO, the ES does not fit the portfolio, especially where Lexus wants to go in the future. I am aware that the ES sells in huge numbers too, but my question to all of you is that wouldn't it be better as a car if it had the GS platform too?

Despite Lexus trying to change their identity, many people know that it is a rebadged and a much more luxurious Avalon. The reason why GS is not much of a success is because they left that poor thing to fend for itself, meanwhile the ES keeps getting continuous updates, and dealers are pushing people who WANT a GS, into an ES (they made the ES 15k cheaper, evidence if they put more money for a better product, it would be much better). Also, no matter how many updates they put into the ES, everyone knows that it is not in the same league as other Lexus models.

If Lexus is making such a push to make their vehicles so much more revolutionary, the ES won't be a part of it. Something as slushy as the ES won't be revolutionary. Something like the GS, GX, IS, RX, LC, NX, LS, LX, LF-1, fit Lexus current playbook into what they're shooting for as a car company. The ES was always that one child that never made sense in the lineup. Unless the GS elevates itself and the ES goes RWD. Everyone raves about the Lexus RWD cars because they had so much balance, so much tautness in the chassis. I know FWD platform is cheaper, but customers can tell which car is truly worth the money. I know I am being such a pusher for RWD. But that's where the money is at. Evidence is Mercedes-Benz, Porsche, BMW, even companies like *coughs* Genesis are pushing for a RWD portfolio.

I strongly believe if Lexus wants to have a certain identity, all their cars need to answer to their core competencies of the company.

------

Now about fuel economy. Where I see it, gas prices shot sky-high around 4-5 years ago. The changes from big V8 SUV's, and massive trucks to things like luxury midsize sedans and Priuses (maybe an occasional minivan here and there). When they calmed, people were reluctant because they thought it was going to shoot high again. Now there's the SUV craze as we all know it, but I see a lot of compact/midsize cars now because prices are about to skyrocket again.

@mikeavelli/ @Ian Schmidt, I can see why you guys say that, but there were still a lot of hybrid SUV's back then too(obviously not as many as today, but still quite a lot) and people still went to smaller cars. Gas prices are now getting worse now than ever before, and I don't think that hybrid SUV's will save them again this time.

We seem to forget that February 2017 was absolutely disasterous for Lexus: https://lexusenthusiast.com/2017/03/01/february-2017-sales-report/

Comparing to 2016, rather than 2017, gives a bit more insight. Here are some key takeaways:

Model: 2016, 2017, 2018:
RC: 920, 495, 186 (What happened!? Surely LC can't take all RC customers)
ES: 3,826, 2,709, 2,685 (Appears to have found a steady low point)
GS: 1,167, 536, 534 (Same as for ES)
LS: 374, 294, 548 (A strong showing of the new model)
LC: 0, 0, 128 (This does not account for all the RC losses)
Total cars: 10,012, 6,176, 5,606 (Brutal)

NX: 3,709, 3,514, 4,263 (Back on track)
RX: 7,192, 6,676, 7,238 (Also back on track)
Total trucks: 13,078, 12,162, 13,659 (Trucks are restored even when looking back on 2016 levels)

mikeavelli

Yes the UX is going to be good, not sure of sales goals but surely it will top the 15k a year the CT was doing during its best years. Lexus thought they were going to sell 35k NX here and they are selling 55k.

The big year will be 2019 when the new ES arrives, you have a new UX and LS..

I thought new ES is coming in 4 months tops?

I would guess 25k max to UX, simply because there is now NX too and for US market, it wont be significantly cheaper than NX, while in EU, due to the taxes, there will be much larger spread between the prices.

In any case, 25k new UX sales is 8% increase for Lexus USA, its like free money :).

For Europe and Japan it means much more than that... it will likely add 20-30% to the Lexus sales, which means more viable Lexus dealers that can open new locations and invest more into existing ones and all of that will grow existing model sales as well. It is the same reason they kept "old" CT going there too.

F1 Silver Arrows

but it is only about time until everyone realizes that FWD does not go hand in hand with luxury, and if you are, make it FWD based AWD.

Of course they are making an AWD ES, did I write something confusing? I said transverse-FWD based, and it's different from saying the ES is FWD-only.

And now is actually the time when premium brands realize that basing their mainstream sedan on a transverse-FWD platform, then adding AWD to accommodate more power, is a sound idea. Volvo does it and it plans to introduce a 600hp hybrid beast. Lincoln and Cadillac both did it even on their flagships.

F1 Silver Arrows

As it sits right now, the ES is not that attractive of an option anymore to many buyers, and proof of this is in the real world.

In real world it is THE best selling premium sedan in its intended market, despite arguably being an oudated vehicle without much attractive qualities other than reliability (and for the hybrid model, MPG).

F1 Silver Arrows

but my question to all of you is that wouldn't it be better as a car if it had the GS platform too?

A RWD ES is the best possible outcome assuming price is taken out of the picture (one which I will be glad to see, too). The RWD GS we have right now is already a better car than the ES. But vehicle sales is always a combined factor of desirability and affordability; the FWD ES reached a nice balance between the two and that's the secret sauce. You have to go all the way up to the $80k+ segment before buyers become insensitive enough to price and absolute desirability takes over. AWD allows the ES to tap into the $60k+ market and that's good enough.

In short, will a RWD ES be a better vehicle for a more prestigious segment? Yes. Will it print as much money as a FWD/AWD ES? No.

F1 Silver Arrows

having more prestige features like RWD.

RWD is not a prestige feature. You can find it on $5,000 kei trucks and minivans. Actually, people will always buy AWD over RWD if the cost difference is not much. Only a small portion of people buy the 5-series/E-class for RWD (and are mostly M/AMG people, sucks for them because they will only get AWD in the future). Otherwise why do you think Audi is still relevant?

F1 Silver Arrows

@ssun30 Why would you think that comments like that should be disregarded? Your reasoning for transverse-FWD/AWD cars being cheaper may be correct (and it is I am not denying that), but it is only about time until everyone realizes that FWD does not go hand in hand with luxury, and if you are, make it FWD based AWD. Every single damn day, people want more performance, and more luxurious/mechanical features stuffed into cars. There is a limit where these FWD cars can handle such technology, and Lexus is reluctant to go FWD based AWD on their sedans. Let's face it, if you're not a regular Lexus customer, having more prestige features like RWD, a true luxury interior, and NUMBERS will attract them. Numbers sells cars, horsepower sells cars, and we all know that the current platform won't be able to support more power. .

Thats just not true statistically. HP numbers dont solely sell (mainstream luxury) cars.

Otherwise RX, NX and ES would not be best selling Lexus cars and best in their class.

Or 520d and A6 2.0d would not be best selling luxury vehicles in Europe.

And as to "everyone realizing" that FWD does not go into luxury, thats not going to happen since both MB and BMW are moving to the FWD platforms, in fact most of their new vehicle development has been FWD platforms and Audi has always been FWD platform.

Best selling 5 series in the US, is 530i with 4cly engine. Thats just how sales work.

When we talk about sales, we need to talk about statistic and objective info that's freely available. Sales are mostly not about what your average car enthusiast cares about.

ssun30

people will always buy AWD over RWD if the cost difference is not much. Only a small portion of people buy the 5-series/E-class for RWD (and are mostly M/AMG people, sucks for them because they will only get AWD in the future). Otherwise why do you think Audi is still relevant?

That largely depends on the market. By far most 5 series are RWD and I cant remember when is the last time i saw new 4matic E class here in Europe :).

AWD cars are something like 8% of the US market overall.

F1 Silver Arrows

Now about fuel economy. Where I see it, gas prices shot sky-high around 4-5 years ago. The changes from big V8 SUV's, and massive trucks to things like luxury midsize sedans and Priuses (maybe an occasional minivan here and there). When they calmed, people were reluctant because they thought it was going to shoot high again. Now there's the SUV craze as we all know it, but I see a lot of compact/midsize cars now because prices are about to skyrocket again.

The late 90s SUV craze never actually ended. It backed off briefly and then came roaring back in more CUV-centric form (but still benefitting true SUVs, as GX/LX sales show). The RX has never stopped selling like crazy since it was introduced.

And while gas prices will necessarily fluctuate, I don't believe we'll see super-high prices again for the reasons I've covered.

Ian Schmidt

The late 90s SUV craze never actually ended. It backed off briefly and then came roaring back in more CUV-centric form (but still benefitting true SUVs, as GX/LX sales show). The RX has never stopped selling like crazy since it was introduced.

And while gas prices will necessarily fluctuate, I don't believe we'll see super-high prices again for the reasons I've covered.

You are correct Ian, it never ended plus there are now many, many options around.

Here in Europe now small SUVs (CUVs) are replacing regular hatchbacks.

Regal 2,318 +126.6%
CLA 1,512 -.9%
A3 1,510 -21%
2series 949 +58.7%
ILX 904 +22.3%

3series 4,255 -3.5%
Cclass 3,947 -35.8%
Q50 3,904 +13.4%
TLX 2,794 +16.1%
ES 2,685 -.9%
A4 2,331 -8%
LaCrosse 1,989 +47.6%
IS 1,524 -9.5%
ATS 1,388 +38.1%
MKZ 1,380 -33.5%
Giulia 853 +108%
S60 642 +8.3%

Eclass 4,312 +24.2%
5series 3,185 +16.6%
XTS 1,943 +44.5%
G80 1,086
CT6 886 -3%
A6 842 -23%
Continental 758 -29.7%
S90 547 +145.3%
GS 534 -.4%
Q70 450 +8.7%
RLX 151 +46.6%

Sclass 1,369 +36.6%
CT6 845 +5.4%
7series 615 -1.3%
Panamera 602
LS 548 +86.4%
G90 277
A8 124 -51%

4series 2,124 -24.5%
A5 1,888 +467%
Q60 855 +5.6%
718 448
RC 186 -62.4%
F-Type 47
Alfa 4C 20 -38%

911 775
AMG GT 138 +48.4%
i8 39 -33%
NSX 17 -63%
R8 11 -83%

Encore 5,705 -12.6%
NX 4,263 +21.3%
X1 2,857 +39.4%
GLA 1,860 -15.2%
Q3 1,611 +46%
MKC 1,550 -20.9%
QX30 775 -67.9%

RX 7,238 +8.4%
GLC 5,403 +95.4%
XT5 4,668 +8.8%
Q5 4,469 +36%
RDX 3,766 -6.5%
X3 3,281 -18.4%
Envsion 2,842 -9.5%
MKX 1,812 -24.2%
XC60 1,620
Macan 1,506
QX50 1,120 -19.3%
Stelvio 695
F-PACE 174
Range Rover Evoque 123

X5 4,006 +2.7%
QX60 3,880 +46%
GLE 3,595 -10.5%
MDX 3,337 -5.8%
Enclave 3,143 +5.7%
Q7 2,321 -6%
XC90 2,149 +38.1%
GX 1,773 +16.1%
Cayenne 1,051
MKT 137 -52.3%

GLS 1,840 25.4%
QX80 1,689 +4.1%
Escalade 1,675 +16.8%
Navigator 1,063 +13.3%
Range Rover Sport 143
LX 385

spwolf

That largely depends on the market. By far most 5 series are RWD and I cant remember when is the last time i saw new 4matic E class here in Europe :).

AWD cars are something like 8% of the US market overall.

What I meant was RWD is seldomly the reason people buy 5 series/E-class, not that people buy 5 series xDrive/E-class 4MATIC.

ssun30

What I meant was RWD is seldomly the reason people buy 5 series/E-class, not that people buy 5 series xDrive/E-class 4MATIC.

yes of course... you are completely correct. This is easily seen when we can check what models are customers actually buying - which is mostly 4cly these days, even in the US but especially in the EU.

ssun30

Of course they are making an AWD ES, did I write something confusing? I said transverse-FWD based, and it's different from saying the ES is FWD-only.

And now is actually the time when premium brands realize that basing their mainstream sedan on a transverse-FWD platform, then adding AWD to accommodate more power, is a sound idea. Volvo does it and it plans to introduce a 600hp hybrid beast. Lincoln and Cadillac both did it even on their flagships.

No. You did NOT write anything confusing. I was not referring to your comment. I was discussing about the ES in general. And two, is the production of a AWD ES finalized? I sure did not hear anything about it. I also would like to hear further information in regards to the 7ES though. I would like to change my views on the ES. The first 3 generations were on the ball, and the rest I just couldn't stand them.

And actually? This whole time I thought they were longitudinal. I remember they axed their legendary I6 and their I5 engines because it was too hard for them to fit the steering column throughout the whole engine compartment. In short, it was a logistical disaster.

Question. Wouldn't it have been better if it was longitudinal? It would have provided better space for everything else no?

Ian Schmidt

The late 90s SUV craze never actually ended. It backed off briefly and then came roaring back in more CUV-centric form (but still benefitting true SUVs, as GX/LX sales show). The RX has never stopped selling like crazy since it was introduced.

And while gas prices will necessarily fluctuate, I don't believe we'll see super-high prices again for the reasons I've covered.

Hey! Thanks for your thoughtful reply! Well, I am not too sure of the craze back then where I am, but to the breadth that you mentioned, it definitely wasn't anything like you said. Interesting though, as trends can swoop from left to right in an instant. I never was aware much about the 90's SUV craze. Thanks for that.

The bunching of that list is so bad it should be deleted from human history. I know you reposted it Tragic but the guy who puts it together is so biased and clueless its pathetic.

F1 Silver Arrows

Hey! Thanks for your thoughtful reply! Well, I am not too sure of the craze back then where I am, but to the breadth that you mentioned, it definitely wasn't anything like you said. Interesting though, as trends can swoop from left to right in an instant. I never was aware much about the 90's SUV craze. Thanks for that.

Yeah, in the US from about 1996 onwards body-on-frame SUVs suddenly dominated the road, especially the Ford Explorer and Chevy Blazer (and to a lesser extent the larger Expedition and Suburban). This was the time of the infamous "defective Firestone tires on Explorers" problem. Some years later many people realized they didn't actually like driving BOF vehicles (including me, I traded my Grand Cherokee for a GS300 in 2002), and sedans came back for a few years. But automakers noticed the RX's sales as well as Subaru's success with, basically, taller versions of their sedans, and the CUV craze was born.

F1 Silver Arrows

And two, is the production of a AWD ES finalized? I sure did not hear anything about it. I also would like to hear further information in regards to the 7ES though.

The answer is no. But people here, myself included, base their argument assuming the ES will get AWD if it wants to have any chance of replacing the GS. In other words, the 7ES will be a flop if it doesn't offer AWD and higher power & price models. Then all of a sudden we begin to think maybe it will work because we hope for the best outcome. Obviously, if you missed this whole development of thinking as a bystander, it will sound completely ridiculous to you that somebody is actually thinking that the ES is better than the GS. If this was a bimmer forum, we will all laugh at stupid Lexus trying to replace RWD GS with the boring FWD ES.

Yep. You have to see it more as a competitor for the Audi A6. It needs some trickery AWD system to keep up with the high performance version, while the common version will have 4 cylinder eco engines, FWD and sell like hot cakes in China.

mikeavelli

The bunching of that list is so bad it should be deleted from human history. I know you reposted it Tragic but the guy who puts it together is so biased and clueless its pathetic.

It was a repost from TOV, so perhaps so? IDK how numbers are biased when they are based on sales reports, is he not putting the vehicles in the right category?

Tragic Bronson

It was a repost from TOV, so perhaps so? IDK how numbers are biased when they are based on sales reports, is he not putting the vehicles in the right category?

it is categories... Lexus models are put into categories where sales are less impressive... for instance NX is "competing" vs Buick Encore and X1, while RX is competing vs X3 and GLC...

spwolf

it is categories... Lexus models are put into categories where sales are less impressive... for instance NX is "competing" vs Buick Encore and X1, while RX is competing vs X3 and GLC...

This...... he's putting Lexus in categories no one else puts them in. Its ridiculous. For example to him, the RX competes with the RDX and the Lexus starts where the RDX ends, the RX is based off the Camry, the RDX the CR-V and the RX offers a 450h and now RX L and options the RDX doesn't have. This idiot puts them in the same category every month.

mikeavelli

This...... he's putting Lexus in categories no one else puts them in. Its ridiculous. For example to him, the RX competes with the RDX and the Lexus starts where the RDX ends, the RX is based off the Camry, the RDX the CR-V and the RX offers a 450h and now RX L and options the RDX doesn't have. This idiot puts them in the same category every month.

We shouldn't worry about little things. We are knowledgeable enough to know that an RDX customer isn't crosshopping a GX. If anything, Honda err Acura folks are getting more confused which models are their competitors. Wonder why Buick is higher than Acura in many categories?