My favorite feature with these apps are the side-by-side comparisons with competitors — here are screenshots with the RC 350 & BMW 435i:
There’s a similar comparison with the RC F & BMW M4:
Here’s how Lexus describes the app:
The 2015 Lexus RC Virtual Experience App introduces you to the brand new Lexus RC sports coupe – providing an immersive experience that allows you to explore, learn, and discover the RC’s many features.
Experience full 360° views of the 2015 RC — just like in the showroom. Take a deeper dive as you scroll through the RC’s rich feature set, explore exclusive product images, and view exhilarating videos. Take a look at how top competitors measure up to the RC with side-by-side comparisons. You have the ability to take notes, bookmark, or share content directly with others.
Always impressed with the level of detail in these apps — it’s a great way to get an advance look at the model and its competitors, and that makes it a worthwhile download for anyone looking at buying a Lexus RC F.