Lexus & BMW Lead in Luxury Auto Purchase Consideration

Lexus NX Woohoo

According to a study by marketing firm YouGov BrandIndex, Lexus & BMW are the top two purchase considerations among potential luxury car buyers in the USA:

For Lexus, this has been a huge bounce back from a first quarter slide that briefly took them down below brands like Infiniti, Audi and Mercedes Benz. They have gone from 6% of US likely car buyers saying they would consider the brand in mid-February to 16% currently.

Combined with possessing the second highest levels of luxury car category brand health with potential buyers as measured by YouGov BrandIndex, Lexus is well positioned for a memorable spring to summer season.

The study surveyed 1,200 U.S. consumers who are in the market to purchase a car within the next 12 months — here are the full results:

Lexus Brand Consideration Graph

[Source: YouGov BrandIndex]