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Lexus & BMW Lead in Luxury Auto Purchase Consideration

Posted by Kevin on May 8th, 2014

According to a study by marketing firm YouGov BrandIndex, Lexus & BMW are the top two purchase considerations among potential luxury car buyers in the USA:

For Lexus, this has been a huge bounce back from a first quarter slide that briefly took them down below brands like Infiniti, Audi and Mercedes Benz. They have gone from 6% of US likely car buyers saying they would consider the brand in mid-February to 16% currently.

Combined with possessing the second highest levels of luxury car category brand health with potential buyers as measured by YouGov BrandIndex, Lexus is well positioned for a memorable spring to summer season.

The study surveyed 1,200 U.S. consumers who are in the market to purchase a car within the next 12 months — here are the full results:

Lexus Brand Consideration Graph

[Source: YouGov BrandIndex]

USA
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Comments
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    Crux
  • May 8, 2014
Yay, two of my fav luxo brandos... Next up, GS F cannot wait! then add more to the collection w a M6 Gran Coupe (used) in like maybe 1-2yrs for a daily driver. I still want a LS though cause i want to air bag that sucker & make it hella 'Bi-ppu' (Vip) #LexusBMWfam
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      Lexus Cohen
    • May 8, 2014
    I agree with you in the GSF and I also want the m6 gran coupe. Love the LS but it has to be Fsport.
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    Lexus Cohen
  • May 8, 2014
I would NEVER consider getting a shitfiniti! Merc, bmw and audi are all great options, but not a rebadged Nissan.
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      D.j. Max
    • May 12, 2014
    I do like the FX or QX as it is called today but Acura's are growing on me.
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      Lexus Cohen
    • May 12, 2014
    I liked the fx, not the current design though.
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    corradoMR2
  • May 9, 2014
Coincidence? I don't believe it is. The rise is in line with the unveiling of the NX ! Great momentum for Lexus.
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SOON!! Lexus will be leading the board by it self :D Just wait for . Lexus NX300h Lexus NX200t Lexus RC300h Lexus RC350 Lexus RC350 F-Sport Lexus RCF

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