Would you shave your head for a chance to win $2,500? Lexus USA has partnered with the childhood cancer research charity St. Baldrick’s Foundation to create the Lexus Bold IS contest anyone brave enough to participate — here’s a video with the full details:
The deadline to submit a video is March 18, 2014, with winners announced at the end of March.
(There’s also an additional $1,000 prize will be given to one person chosen at random who registers on the Lexus Bold IS website and votes for their favorite video.)
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