Lexus December 2013 Sales Report (Including Year-End Sales Totals)

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USA

Lexus USA has reported 34,757 sales in December, a 18.1% improvement over last year and its best monthly sales total since December 2006– here’s the final model-by-model breakdown of 2013:

MONTH Year to Date (*DSR)
2013 2012 % CHG* 2013 2012 % CHG*
CT 1,787 1,598 16.3 15,071 17,673 -14.7
HS 0 2 -100.0 5 649 -99.2
IS 5,414 2,497 125.5 35,017 27,708 26.4
ES 8,213 7,987 6.9 72,581 56,158 29.2
GS 2,604 2,796 -3.1 19,742 22,160 -10.9
LS 1,064 1,286 -14.0 10,727 8,345 28.5
SC 0 0 NA 0 2 ‐100.0
LFA 1 6 -82.7 23 46 -50.0
Total Cars 19,083 16,172 22.7 153,166 132,741 15.4
RX 13,169 12,534 9.3 103,920 95,381 9.0
GX 1,830 1,407 35.3 12,136 11,039 9.9
LX 675 494 42.1 4,625 5,005 -7.6
Total Trucks 15,674 14,435 12.9 120,681 111,425 8.3
Total Sales 34,757 30,607 18.1 273,847 244,166 12.2

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. December 2013 had 25 selling days, December 2012 had 26 selling days.

With the 125.5% jump in IS sales and extremely strong performances from the SUV lineup, Lexus USA had its best sales month in seven years.

Lexus USA finishes the year with 273,847 sales, up 12.2% over 2012 and the best yearly total since 2007 — this puts the brand in third place behind a dominant Mercedes Benz and BMW that was unable to match the industry growth:

  1. Mercedes: 334,344 total sales (up 13% over 2012)
  2. BMW: 309,280 total sales (up 10% over 2012)
  3. Lexus: 273,847 total sales (up 12% over 2012)
  4. Cadillac: 182,543 total sales (up 22% over 2012)

(Here’s a good roundup of the automotive luxury market in 2013.)

Let’s finish up with a quote from Lexus USA general manager Jeff Bracken (from Friday’s sales conference call):

Based on the success in 2013 of our new models, combined with a full year of sales for the new IS, GX and CT — along with a few more products I can’t talk about just yet — we expect to see continued good growth for Lexus and the luxury segment in 2014.

[Source: Lexus USA]


Canada

Lexus Canada saw a 2.1% increase in December, with highlights including the IS up 61.16% and the GX jumping 25% year’s total sales.Canadian consumers purchased 15,949 Lexus vehicles in 2013, up 5.6% over 2012 and setting a new annual sales record.

See the full Lexus Canada Sales Figures (PDF link)