Introducing LEXUS: THE LINE Magazine

Lexus: The Line

If you’ve been a reader of Lexus Enthusiast for a while, you may recall I spent the first few months of 2013 at Team One, Lexus USA’s advertising agency, working as a consultant on a secret project.

Seven months later, here are full details — I helped to identify the stories used in The Line, a new book available at Lexus dealerships & autoshows across the USA.

Here are a few sample pages (click for larger versions):

Lexus The Line Pitch

Lexus The Line Meister

Lexus The Line Surface

(I played a small part in this book — all the hard work was done by the folks at Lexus & Team One.)

I recommend all my American readers to visit their local dealership for a copy of The Line — however, I know a lot of my readers come from outside of that region, so I’ve been given permission to share the book directly:

Click here to download Lexus: The Line book (PDF download)


  1. congrats Kevin on a wonderful magazine
  2. The brochure is excellent! Too bad it is not available in Europe.
  3. Too bad no hard copy in Canada. Thanks for the e-brochure!
  4. Available in the UAE????!
  5. Excellent brochure. Does a good job at portraying what the brand is allabout..
  6. Thank you, Krew!
  7. I just now had an opportunity to look over my copy. Great stuff! It certainly goes way beyond the typical full-line auto show brochure. Mad props to you, Lexus and Team One for putting this together.