Video: Introducing the All-New Lexus RC Coupe

Lexus RC Launch Video

Lexus has released the launch video for the new RC coupe, and it’s a wild one:

Related in style to the Lexus IS launch in January, this video is full of random, near-terrifying imagery — meteors crashing to earth, shrieking foxes, sparkling blood, there’s nothing off-limits.

It’s so out of control that I found myself rewatching it repeatedly, even stepping through it frame-by-frame trying to make sense of the whole thing. After the sixth time, I clued in — this is exactly what Lexus wanted.

Just totally wild.


  1. You know what this promo's problem is? It's too subtle..... BD
  2. This car is screaming already for a refresh... way too outdated front bumper... its like if it needed the new GS F sport front bumper put in instead... I really need to see an RC-F coming soon and not this Lexus "Accord" Coupe
    • The visionary lexus design languate does not immediately resonate with the average person. For this reason the average person may be more inclined to go a ridiculously styled Hyundai. The design will forge its own way and gain appreciation over time.
  3. RAL

    "This is not your father's Lexus!" . . . anymore
  4. and this whole time i thought it was the RC F.. Geez, what the F men...
  5. RC looks much more appealing on video and in motion than in pictures.... however im not really diggin the rear tail lights, i just think mazda whenever i see it
  6. Beautiful striking intriguing video. Do you know what company did the video??
  7. Don't like using this term but ... "meh"
  8. Can I spend all my money on this Lexus
  9. The L in Lexus stands for Lucifer... This video proves they've sold their soul to the devil