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Video: Introducing the All-New Lexus RC Coupe

Lexus RC Launch Video

Lexus has released the launch video for the new RC coupe, and it’s a wild one:

Related in style to the Lexus IS launch in January, this video is full of random, near-terrifying imagery — meteors crashing to earth, shrieking foxes, sparkling blood, there’s nothing off-limits.

It’s so out of control that I found myself rewatching it repeatedly, even stepping through it frame-by-frame trying to make sense of the whole thing. After the sixth time, I clued in — this is exactly what Lexus wanted.

Just totally wild.

Comments
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  • B
    BlackDynamiteOnline
  • November 20, 2013
You know what this promo's problem is? It's too subtle..... BD
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  • E
    expoc2
  • November 20, 2013
This car is screaming already for a refresh... way too outdated front bumper... its like if it needed the new GS F sport front bumper put in instead... I really need to see an RC-F coming soon and not this Lexus "Accord" Coupe
    D
    • D
      Dppower
    • November 20, 2013
    The visionary lexus design languate does not immediately resonate with the average person. For this reason the average person may be more inclined to go a ridiculously styled Hyundai. The design will forge its own way and gain appreciation over time.
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  • R
    RAL
  • November 20, 2013
"This is not your father's Lexus!" . . . anymore
C
  • C
  • November 20, 2013
and this whole time i thought it was the RC F.. Geez, what the F men...
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  • L
    LF_EH
  • November 20, 2013
Can't wait
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  • P
    Pistol Pete
  • November 20, 2013
RC looks much more appealing on video and in motion than in pictures.... however im not really diggin the rear tail lights, i just think mazda whenever i see it
D
  • D
    Dppower
  • November 20, 2013
Beautiful striking intriguing video. Do you know what company did the video??
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  • M
    Mohammed Taha
  • November 20, 2013
Don't like using this term but ... "meh"
J
  • J
    jkobb
  • November 21, 2013
Can I spend all my money on this Lexus
A
  • A
    Anti-Lucifer
  • December 6, 2013
The L in Lexus stands for Lucifer... This video proves they've sold their soul to the devil

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