Video: Introducing the All-New Lexus RC Coupe

Lexus RC Launch Video

Lexus has released the launch video for the new RC coupe, and it’s a wild one:

Related in style to the Lexus IS launch in January, this video is full of random, near-terrifying imagery — meteors crashing to earth, shrieking foxes, sparkling blood, there’s nothing off-limits.

It’s so out of control that I found myself rewatching it repeatedly, even stepping through it frame-by-frame trying to make sense of the whole thing. After the sixth time, I clued in — this is exactly what Lexus wanted.

Just totally wild.