Lexus USA has reported total sales of 24,237 for August 2012, an improvement of 28.9% over last year — here it is model-by-model:
|MONTH||Year to Date (*DSR)|
|2012||2011||% CHG*||2012||2011||% CHG*|
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. August 2012 had 27 selling days, August 2011 had 26 selling days.
Part of the brand’s success this month can be attributed to the Golden Opportunity sales event, but the arrival of the 2013 ES to dealerships also had a significant impact (the new ES 300h was responsible for 800 sales in August, despite limited availability).
The GS also maintained its 400+ percent improvement over 2011, and most other models also saw sales increases — however, the IS & CT both saw double-digit sale decreases, which is unusual for two of Lexus’ most consistent volume sellers.
Let’s end with a quote from Tim Morrison, vice president of Lexus sales, taken from the monthly sales conference call:
Year to date, we have sold over 150,000 vehicles, including more than 22,000 hybrids, putting us right on plan to reach our annual sales goals.
With a strong Labor Day weekend, the momentum continues into September, and we expect another strong month as we head into the Fall.
Lexus Canada sales were up 18.7%, with 1,431 units sold. The biggest single jump by far was the GS 350, with sales increasing 1057.1% (!!!), followed by the RX 450h with a 86.5% boost over last August.