Lexus August 2012 Sales Report

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USA

Lexus USA has reported total sales of 24,237 for August 2012, an improvement of 28.9% over last year — here it is model-by-model:

MONTH Year to Date (*DSR)
2012 2011 % CHG* 2012 2011 % CHG*
CT 1,472 2,087 -32.1 12,417 7,408 66.8
HS 7 284 -97.6 633 1,947 -67.6
IS 2,369 2,865 -20.4 18,859 18,185 3.2
ES 7,557 3,887 87.2 29,581 23,333 26.2
GS 1,831 388 354.4 14,563 2,794 418.7
LS 786 816 -7.2 4,358 5,643 -23.1
SC 0 0 N/A 2 18 -88.9
LFA 2 4 -51.9 29 40 -27.9
Total Cars 14,024 10,331 30.7 80,442 59,368 34.8
RX 8,628 6,504 27.7 60,002 51,813 15.2
GX 1,071 958 7.7 6,772 7,424 -9.2
LX 514 310 59.7 3,388 2,047 64.7
Total Trucks 10,213 7,772 26.5 70,162 61,284 13.9
Total Sales 24,237 18,103 28.9 150,604 120,652 24.2

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. August 2012 had 27 selling days, August 2011 had 26 selling days.

With 24,237 units sold, Lexus USA has posted its best sales month of the year so far, surpassing both BMW (22,553 16,835 units) & Mercedes (20,557 units) in August sales.

Part of the brand’s success this month can be attributed to the Golden Opportunity sales event, but the arrival of the 2013 ES to dealerships also had a significant impact (the new ES 300h was responsible for 800 sales in August, despite limited availability).

The GS also maintained its 400+ percent improvement over 2011, and most other models also saw sales increases — however, the IS & CT both saw double-digit sale decreases, which is unusual for two of Lexus’ most consistent volume sellers.

Let’s end with a quote from Tim Morrison, vice president of Lexus sales, taken from the monthly sales conference call:

Year to date, we have sold over 150,000 vehicles, including more than 22,000 hybrids, putting us right on plan to reach our annual sales goals.

With a strong Labor Day weekend, the momentum continues into September, and we expect another strong month as we head into the Fall.

Canada

Lexus Canada sales were up 18.7%, with 1,431 units sold. The biggest single jump by far was the GS 350, with sales increasing 1057.1% (!!!), followed by the RX 450h with a 86.5% boost over last August.

View the full model-by-model breakdown for Lexus Canada (PDF)