Lexus December 2011 Sales Report (Plus Year-End Sales Report)

Lexus Logo

USA

Lexus USA have released their December sales summary, which means its time to look at both the monthly and year-end totals:

MONTH Year to Date (*DSR*)
2011 2010 % CHG 2011 2010 % CHG
CT 2,259 0 N/A 14,381 0 N/A
HS 274 1,121 ‐75.6 2,864 10,663 ‐73.2
IS 3,629 3,782 ‐4.0 29,669 34,129 ‐13.4
ES 4,882 5,469 ‐10.7 40,873 48,652 ‐16.3
GS 194 777 ‐75.0 3,746 7,059 ‐47.1
LS 1,056 1,516 ‐30.3 9,568 12,275 ‐22.3
SC 0 13 -100.0 18 328 ‐94.5
LFA 10 0 N/A 62 0 N/A
Total Cars 12,304 12,678 ‐2.9 101,181 113,106 ‐10.8
RX 11,508 12,090 ‐4.8 82,595 95,790 ‐14.1
GX 1,219 2,246 ‐45.7 11,609 16,450 ‐29.7
LX 324 546 ‐40.7 3,167 3,983 ‐20.7
Total Trucks 13,051 14,882 ‐12.3 97,371 116,223 ‐16.5
Total Sales 25,355 27,560 ‐8.0 198,552 229,329 ‐13.7

Although every model was down as compared to last year, it was a very successful month in the grand scheme of things, with over 25,000 units sold — proving just how important the holiday month is to the bottom line (and why such a big deal is made about the December to Remember advertising).

But more than that, December sales bumped the year-end totals up more than 10%, helping Lexus to finish only 13.7% lower than 2010 — a remarkable achievement when you consider the inventory supply issues caused by the March tsunami in Japan, not to mention the lull in new products that saw only two new models introduced this year (one of which was the LFA, which sold a grand total of 62 units.)

The other new model, the CT 200h, had an excellent debut, moving 14,381 units and beating sales estimates by 43%, with 70% of the buyers new to Lexus, and 35% trading in another luxury brand.

The other bright spot in the lineup is the perpetually bestselling RX, which continued its dominance of the crossover segment despite a 14.8% decrease in sales as compared to 2010.

The low point of the year has to be the HS 250h, which saw a 73.2% sales drop that has yet to be fully explained, but in general, most other sales decreases can be attributed to the age of the vehicle designs.

With 2011 in the books, it’s time to turn our attention to the new year, which should see its first boost in February when the next-generation GS 350 reaches dealerships — a moment that can’t happen soon enough.

[Source: Lexus]