Lexus March 2010 Sales Report

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USA

The March sales numbers for Lexus USA are in:

MONTH Year to Date (*DSR)
2010 2009 % CHG* 2010 2009 % CHG*
ES 3,860 3,225 15.1 9,132 8,771 5.5
HS 1,494 0 N/A 3,453 0 N/A
LS 894 852 0.9 2,785 2,456 14.9
SC 30 78 -63.0 81 227 -63.8
GS 645 625 -0.8 1,662 2,118 -20.5
IS 3,137 2,432 24.0 7,331 6,979 6.5
Total Cars 10,060 7,212 34.1 24,444 20,551 20.6
LX 314 289 4.5 850 898 -4.1
GX 1,785 561 205.9 4,787 1,705 184.6
RX 8,060 6,177 25.5 19,442 18,915 4.2
Total Trucks 10,159 7,027 39.0 25,079 21,518 18.1
Total Sales 20,219 14,239 36.5 49,523 42,069 19.3

Lexus led all luxury brands for the month, posting a substantial 36.5% increase in overall sales by daily rate and a 42.0% increase by overall volume.  On the car front, the ES and IS lines posted healthy gains, up 15.1% and 24.0% respectively. The refreshed LS line held steady, and the new GX and RX lines continued to show strong growth. Revised models and the improved economy are likely factors to the big sales increase, along with sweetened lease and financing deals.

Overall, it seems that Lexus sales are continuing their recovery from industry-wide difficulties in 2009, although the coming months will tell if Lexus can maintain its luxury market leadership for longer than a decade.  Already BMW execs have claimed that they expect Lexus to maintain its lead this year, but that they hope to take the luxury sales crown in 2012 (after saying they would do so in 2009).  Lexus spokeswoman Nancy Hubbell responded this month that being the top seller in the luxury segment “has never been our goal.”  With the exchange rate affecting profitability, it’s quite likely that overall sales numbers are just part of the equation.

Canada

Lexus Canada had a slight drop in sales for March compared to last year, selling 4.4% less vehicles for a total of 1,303 units.

[Sources: Lexus Pressroom and PR Newswire]