The October sales numbers for Lexus USA are in, and both the car & truck divisions posted positive year-to-year gains:
| October | Year to Date | |||||
| 2009 | 2008 | % CHG | 2009 | 2008 | % CHG | |
| IS | 3,162 | 2,772 | 10.0 | 31,073 | 43,144 | -28.0 |
| HS | 1,527 | 0 | 3,312 | 0 | ||
| ES | 4,413 | 4,141 | 2.8 | 37,844 | 54,783 | -30.9 |
| GS | 494 | 819 | -41.8 | 5,771 | 13,838 | -58.3 |
| SC | 41 | 98 | -59.7 | 636 | 1,787 | -64.4 |
| LS | 804 | 1,502 | -48.4 | 8,192 | 17,532 | -53.3 |
| Total Cars | 10,441 | 9,332 | 7.9 | 86,828 | 131,084 | -33.8 |
| RX | 8,316 | 5,180 | 54.8 | 73,641 | 68,399 | 7.7 |
| GX | 341 | 1,204 | -72.7 | 5,524 | 14,036 | -60.6 |
| LX | 404 | 567 | -31.3 | 2,917 | 6,983 | -58.2 |
| Total Trucks | 9,061 | 6,951 | 25.7 | 82,082 | 89,418 | -8.2 |
| Total Sales | 19,502 | 16,283 | 15.5 | 168,910 | 220,502 | -23.4 |
As the volume sellers in the car lineup, it’s nice to see the ES & IS rebounding into positive percentages. The HS also builds on its sales last month and is giving the overall numbers a nice boost. More and more, it’s clear the redesigned RX was a strategic success, as it continues to car the brand through this recession.
On the flipside, the GS & LS are showing sustained declines, and although the minor redesign of the LS may serve up an increase, it’s unlikely the GS will show much improvement until the model redesign (expected in 2011). The GX has hit rock bottom as buyers await the new 2010 GX 460 (expected in dealerships early January).