Lexus USA October 2009 Sales Report

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The October sales numbers for Lexus USA are in, and both the car & truck divisions posted positive year-to-year gains:

October Year to Date
2009 2008 % CHG 2009 2008 % CHG
IS 3,162 2,772 10.0 31,073 43,144 -28.0
HS 1,527 0 3,312 0
ES 4,413 4,141 2.8 37,844 54,783 -30.9
GS 494 819 -41.8 5,771 13,838 -58.3
SC 41 98 -59.7 636 1,787 -64.4
LS 804 1,502 -48.4 8,192 17,532 -53.3
Total Cars 10,441 9,332 7.9 86,828 131,084 -33.8
RX 8,316 5,180 54.8 73,641 68,399 7.7
GX 341 1,204 -72.7 5,524 14,036 -60.6
LX 404 567 -31.3 2,917 6,983 -58.2
Total Trucks 9,061 6,951 25.7 82,082 89,418 -8.2
Total Sales 19,502 16,283 15.5 168,910 220,502 -23.4

As the volume sellers in the car lineup, it’s nice to see the ES & IS rebounding into positive percentages. The HS also builds on its sales last month and is giving the overall numbers a nice boost. More and more, it’s clear the redesigned RX was a strategic success, as it continues to car the brand through this recession.

On the flipside, the GS & LS are showing sustained declines, and although the minor redesign of the LS may serve up an increase, it’s unlikely the GS will show much improvement until the model redesign (expected in 2011). The GX has hit rock bottom as buyers await the new 2010 GX 460 (expected in dealerships early January).