This video gives some detail on the new L-Select customization program currently offered with the Lexus LS in Japan (warning: the accompanying music is unique):
If switching internal LS components is as easy as it’s displayed in this video, I don’t see any reason why L-Select couldn’t make it’s way to other markets. More likely, this is a pilot program to determine consumer interest and decisions will be made based on its success in Japan.
(Thanks Roberto!)