Consumers Excited About Future of Lexus


Lexus LF-NX

According to a worldwide survey of 30,000 consumers by brand strategy firm Lippincott, Lexus has the best momentum in the entire automotive industry.

The Momentum Index measures the number of consumers that believe a brand’s best days are in front of them over those who feel the opposite — here’s what the study had to say about Lexus:

Lexus, the top scorer, has a ratio of 5.5. 84.6 percent of consumers who know Lexus feel that its best days are ahead of it.  The average Brand Momentum score in the U.S. for auto brands is 2.97, putting the Top 5 well above average.

Lexus stands out from the pack due to a very strong focus on delivering the customer experience and longstanding leadership in hybrid technology.

BMW, Toyota, Mercedes and Audi rounded out the top five — as a bonus, Lexus was also in the top 10% of all brands tested in the USA.

Read more about the Lippincott Brand Index [Via Lexus UK]

Comments


  • NVlaar

    Unmmm…interesting…

  • Chris

    Lets hope they can meet expectations

  • Mike DeLorca

    i agree with this totally. LEXUS is moving in a direction that will catapult them into nothing but positive numbers Globally.

  • Erich Kerner

    This ist not new to anybody here but at my visit of the Frankfurt Motor Show Lexus Europe confirmed the Brand will grow by 2 models next year – the RC Coupe and the new compact SUV (RAV4 based). Everything else more in the future the guy told me “You will see!” – with a big smile on his face!

  • leopard08

    I think most ppl are looking for something new and different from the norm of which is BMW AUDI MERC. And everybody knows even haters know this, if anybody can pull a different trick from the bag lexus and toyota are the good bet. look at the LFA and the ft86 a breath of fresh air from what we been fed for years by the germans