Lexus GX 460 Commercial: Action Hero


The U.S. launch commercial for the 2010 Lexus GX 460 is a riff on the Bat-signal:

Hilarious that the mom is really driving her kids to a soccer lacrosse practice.

Update: I received an email from none other than Kevin Tucker, photographer for Lacrosse Magazine, to let me know that I had made a mistake—the kids in the commercial are going to lacrosse practice.

Comments


Comments


  1. This is unusually good marketing.

    Man, that’s one hot mama! Is she the “professional driver” noted in the disclaimer?

  2. The GX looks quite good from the rear 3/4 view, easily better than LX & RX & the Touchscreen looks huge.
    @WorldofLuxury: Personally I prefer blondes raspberry

  3. I agree Worldofluxury.  It seems they read all the blogs and websites how this is a Mall Cruiser and for upscale soccer moms and ran with it.  I think they are marketing it directly to who they want.  And to be honest, I don’t see too many guys driving them either.  At least where I live, it seems 2 to 1 ratio of women to men so I think they were right on with their strategy

  4. I like the commercial but I feel like Lexus is pandering to the “soccer mom” image they already have. Of course, that’s who’s buying the GX so maybe that’s what they should do.

    I like that line thaough. “every great action hero, needs a vehicle”. It makes the GX sound like a great, powerful SUV that can handle anything life throwss at it. smile

  5. @James: I’ll admit, I thought it was tongue-in-cheek to actually use a soccer mom in a GX commercial—now I’m thinking that’s a little too subtle. I guess there’s enough action hero elements to make up for the obvious demographic marketing. wink

  6. Meh…I don’t see the Caped Crusader riding in a GX, the LFA suits him better, can you see it parked in the batcave and driven by Batman in the next movie?

  7. Kevin Tucker, photographer for Lacrosse Magazine, emailed to let me know that I had made a mistake—the kids in the commercial are going to lacrosse practice, not soccer.

    crying cool

  8. SS:Meh…I don't see the Caped Crusader riding in a GX, the LFA suits him better, can you see it parked in the batcave and driven by Batman in the next movie?

    That would be perfect, even better than Iron Man and his stupid R8. wink

  9. Heck, all I know is that the “mom” is smokin hot.

  10. krew:That would be perfect, even better than Iron Man and his stupid R8. wink.png style=BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; WIDTH: 16px; BORDER-TOP: 0px; BORDER-RIGHT: 0px

    Stupid R8 indeed LOL .
    Iron Man seems to have too much ‘iron’ in his brain, driving an R8 while his luggage follows in a Phantom raspberry
    Oh by the way Robert Downey can’t act…

  11. Anyone knows who plays the mother?

  12. I think it’s Robert Downey Jr in drag or wait… is it Megan Fox?
    What the hell, neither of them can act anyway raspberry

  13. @krew: What’s lacrosse practice?

  14. That is one hot looking mom!  She is the epitome of the MILF group!  Now, does anyone know who is the mystery driver?