Last year, Lexus Japan opened the Lexus International Gallery Aoyama in Tokyo’s Aoyama area as a display space for introducing residents to the Lexus brand. This space has a unique feature—an immersive sound environment by Yamaha created especially to block out the surrounding city.

To better illustrate this, here’s a video created by composer Masato Hatanaka, who was asked to supply a “soundtrack” for the gallery:

This is an interesting contrast to the music from the Japanese RX launch event—the multi-faceted marketing approach in Japan is certainly interesting to watch.

Filed under: Branding Audio Japan