Lexus Dark Ride Up for Web Award

Good news for Lexus today — the Lexus CT 200h Dark Ride interactive film has been nominated as a finalist for the 2010 FWA People’s Choice Award. Earlier this year, the choose-your-own-adventure-style video was one of our first glimpses at the CT, you can try it out for yourself over at the Dark Side of …

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Kevin · December 16th, 2010

Great Lexus IS Convertible Billboard in Toronto

Check out this cool Lexus IS-C digital billboard in downtown Toronto: What’s interesting is that the position of the IS-C roof changes depending on the current weather, which is also displayed underneath the car. Very nicely executed! (Hopefully this is still in place the top is down when I’m in Toronto next week…) [Source: DSE]
Kevin · September 21st, 2009

The Lexus IS-F: Coming to a theater near you

Rather than a national TV campaign, Lexus has decided to bring the IS-F to the big screen, using movie cinemas to advertise the new super-sedan: Brian Bolain, national interactive automotive events manager, says the F campaign will not use national TV ads at all. He says the cinema focus was appropriate because in no other …

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Kevin · March 12th, 2008