A Look at the Technology Used to Create Lexus CT 3D Display in Hollywood

Two weeks back, Lexus created a stunning CT 200h promotion using 3D projection technology and the Hollywood Roosevelt Hotel as the backdrop, and now thanks to Media Life magazine, we can find out exactly how difficult this event was to pull off: It took several months to get the stunt ready. Pearl [Media, the company …

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Kevin · May 9th, 2011

Mark Templin on Improving US Lexus Dealerships

In a presentation at the Automotive News World Congress, Lexus General Manager Mark Templin outlined the automaker’s plans to enhance their US dealerships even further: ” We’re trying to create a feeling in our car dealerships more of a luxury hotel than a car dealership,” Templin said after his presentation. The dealerships also want to …

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Kevin · January 22nd, 2008

Lexus Luxury Lifestyle Training

I stumbled on this image while looking for something appropriate for a previous post, and it was simply too good not to post. As for the story behind the photo, it comes from a 2005 Customer Service program run out of Lexus UK: Lexus aftersales consultants are being given a taste of the luxury living …

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Kevin · December 23rd, 2007