Will the new Lexus dedicated hybrid be a Prius?

Not to post it up only to shoot it down, but there’s a small blurb on Motor Trend today claiming that the dedicated hybrid Lexus plans to launch at next year’s Detroit Auto Show will be a rebadged Prius: Toyota will present two dedicated hybrid models at the 2009 North American International Auto Show in …

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Kevin · February 25th, 2008

Dedicated Lexus Hybrid = Hybrid ES?

In a short interview with Bloomberg, Lexus General Manager Mark Templin reiterated what he told the Free Press a couple days ago, though with a little more detail: “There is a whole section of the population that wants something different, and that’s high-efficiency,” Lexus general manager Mark Templin said in an interview at the Detroit …

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Kevin · January 18th, 2008

Lexus Dedicated Hybrid to Debut at Next Year’s Detroit Auto Show

During a media reception last night at the Detroit Auto Show, Toyota President Katsuaki Watanabe announced that a dedicated Lexus hybrid will be introduced at next year’s convention: “Next year here in Detroit, we will expand our conventional hybrid line-up by staging world premiers of two all-new, dedicated hybrids, one for Toyota and one for …

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Kevin · January 14th, 2008

More on the Upcoming Lexus Dedicated Hybrid

More information has been revealed about the upcoming dedicated hybrid from Lexus — Scheduled for release in 2010 (and not 2009, as previously reported), this new vehicle will be postioned between the IS and GS models: The car would be aimed at well-to-do individuals who are after a roomy sedan but not prepared to step …

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Kevin · July 6th, 2007

Lexus Launching Hybrid-Only Model in 2009

Today brings an announcement from Lexus that they will be releasing a dedicated hybrid model in 2009, at a price level sandwiched between the IS and ES models: “Hybrid is the brand-defining technology for Lexus,” said Steve Settle, the head of Lexus in the UK, during an interview with Automotive News. Three of Lexus’s current …

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Kevin · June 28th, 2007