Looking at Lexus Sales in China

There’s an interesting article in Businessweek about how Lexus is performing in China — here are some quotes: Lexus sold just a fifth of luxury leader Audi’s tally last year in the world’s biggest car market. It also trails BMW and Daimler’s Mercedes. Although Lexus sales in China grew 61 percent, to 49,000 cars, last …

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Kevin · March 29th, 2011

Lexus Still Struggling in Japan

BusinessWeek has a story in this week’s magazine about the issues Lexus is having establishing the brand in Japan: Although Lexus hit American showrooms 19 years ago and has been the top-selling luxury nameplate in the U.S. since 2000, it didn’t arrive in Japan until 2005. By that time German brands dominated the high end, …

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Kevin · March 21st, 2008