Lexus IS Helicopter Ballet

Not every day you watch a video featuring forty-four Lexus IS 250s performing a choreographed routine that’s filmed by helicopter: Filmed at the Ampthill Millbrook Proving Groundvehicle proving ground (presumbly for the launch of the IS in 2005), this Lexus UK presentation is strikingly similar to their LS 460 orchestra that took place in 2007, …

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Kevin · June 11th, 2010

Lexus GS 2005 Launch Commercials

Check out this Bruno Aveillan-directed Lexus GS commercial from the 2005 third-generation launch: According to National Public Radio’s review of the 2005 GS ad campaign, the ads were filmed at a 10,000-year-old ice cave in British Columbia, an underwater trench off the coast of Oahu, and an atrium inside the Vancouver Art Gallery. The footage …

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Kevin · March 16th, 2010

Lexus Luxury Lifestyle Training

I stumbled on this image while looking for something appropriate for a previous post, and it was simply too good not to post. As for the story behind the photo, it comes from a 2005 Customer Service program run out of Lexus UK: Lexus aftersales consultants are being given a taste of the luxury living …

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Kevin · December 23rd, 2007