Lexus’ Future is Upscale Only

Automotive News has revealed a number of significant facts about the future of Lexus, and it’s strictly upscale — with no plans to release a sub-$30,000 vehicle, Lexus will not be attempting to match their German competitors car-for-car, instead focusing their current lineup and all new vehicles at high-end segments. Broken down, what does it …

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Kevin · August 21st, 2007

The Lexus Virtual Tennis Open

Lexus will be sponsoring a “Virtual Tennis Open” to go with its sponsorship of the real-life U.S. Tennis Open taking place next month in New York City. The three-day virtual tournament will use the Nintendo Wii as the gaming platform, and will take place on a scaled down tennis court, pictured below: The winner of …

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Kevin · August 21st, 2007

More Photos of the White Lexus IS-F

When the IS-F surfaced this weekend in multiple colors, I was quite surprised how different the car looked in shades other than blue. Even more than the red version, I loved the white, which seemed to diffuse some of the louder design characteristics, particularly the side vents. Sadly, there were only a few images to …

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Kevin · August 21st, 2007

A Deeper Look at Ms. Meyer’s Departure as Lexus’ VP of Marketing

Last week, when it was announced that Deborah Wahl Meyer was leaving her post as Lexus’s VP of Marketing to join Chrysler, I held off on reporting it here until I better understood its significance. Lucky for me, Advertising Age filled in the blanks, with in-depth analysis of Ms. Meyer’s job change: Ms. Meyer has …

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Kevin · August 20th, 2007

Some Quality Time with the New LX 570

Agent 001 of Autospies was busy this weekend, first discovering the the new GS 450h Bridgehampton Concept, then spending a few minutes with the Lexus LX 570: I’m reserving my judgment of the LX 570 exterior until I see it up close and personal, which looks to me to be rather “bubbly”, particularly around the …

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Kevin · August 20th, 2007

Lexus GS 450h Bridgehampton Concept

Lexus debuted a special edition this weekend at The Quail Event: The GS 450h Bridgehampton Concept: From the display plaque: In the late 1950’s, and through the “glory” days of the ‘60s, affluenty sports car racers descended on a unique racing circuit near Sag Harbor on Long Island to test their mettle and their machines. …

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Kevin · August 19th, 2007

Lexus IS-F @ SoCal Taste of Lexus Event

The new Lexus IS-F was in Southern California this week, flown in from Japan for the Orange County Taste of Lexus event, where some members of Club Lexus were lucky enough to get some in-car time with chauffeured laps around the famous Laguna Seca racetrack. Here’s a great video look at the time on the …

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Kevin · August 19th, 2007

TPP Improvements

With the rather exciting interest my Lexus Body Kit Series has been generating, this site has started to grow in traffic significantly, and now seems like the perfect time to start rolling out some planned site improvements. If my estimations are correct, there are over twenty-five changes and features in the pipeline, which I will …

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Kevin · August 18th, 2007