Lexus Commercial: Imagination is Everything

This is, without a shadow of a doubt, the weirdest Lexus commercial I’ve ever seen: A creepy man chasing a crying princess while riding a stick horse. Sure it’s a fairy tale, sure it’s a child’s imagination, but if I saw this as a kid I would have been completely freaked out.
Kevin · April 23rd, 2008

Video of the Lexus LF-A Racing Prototype on Nürburgring

A short video of the Lexus LF-A Racing prototype beaming its way through Nürburgring has emerged: The sound of the supercar is practically insane, and judging by the ridiculous speed it’s capable of, could Toyota just being playing mindgames when they stated that they would not be looking to win the 24hour Nürburgring in May? …

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Kevin · April 22nd, 2008

Lexus LF-A Racing Prototype confirmed for 24 Hour Nürburgring Race

The Lexus LF-A Racing prototype has been confirmed as an entrant into the the Nurburgring 24 hour endurance challenge next month. The race, officially called the 36th ADAC Zurich 24h Race 2008, will take place in Germany on May 23-24. Although it seems contrary to the idea of racing, Toyota also announced that they would …

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Kevin · April 21st, 2008

Lexus SC’s Gone Wild Video

A group of dedicated first-gen Lexus SC owners from Club Lexus have put together an extraordinary video tribute to their cars, complete with synchronized routines and even a touch of humor: Great job by everyone involved, it’s definitely “the passionate pursuit” in full effect.
Kevin · April 20th, 2008

Lexus Lifestyle Marketing

Autoweek has a story about Lexus’ latest grassroots marketing campaign, and it’s much more than teaming up with the Fairmont Hotel chain to create the “hybrid-living suites”: For a more routine hotel stay, Lexus owners at 13 other boutique hotels receive $100 vouchers for dining and spa services. Those hotels also will offer no-charge access …

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Kevin · April 17th, 2008

Lexus IS-F TV Commercial

Though the Lexus IS-F’s national advertising campaign is limited strictly to movie theaters, dealers were also given a commercial made up of three of the 15-second ads. Here’s one for Lexus Stevens Creek, located in San Jose: They work really well sewn together like this, the end result is very impressive.
Kevin · April 17th, 2008