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Custom Lexus IS-F Exhaust by Royal Muffler

Listen to this custom Lexus IS-F exhaust treatment from Royal Muffler, a company based out of California: This design is unique among the current IS-F options as it’s using four race mufflers rather than the more typical muffler/resonator combination. According to Club Lexus, the price is $2,300, which includes install and lifetime warranty. Certainly on …

Kevin · December 22nd, 2008

Former Lexus VP Leaves Chrysler

It’s only been eighteen months since Deborah Wahl Meyer left Lexus to become Chrysler’s Chief Marketing Officer — unfortunately, it was eighteen months that were especially unkind to the automotive industry: As Chrysler heads into a month-long plant shutdown, the automaker has announced a realignment of its sales and marketing operations. After 18 months on …

Kevin · December 22nd, 2008

Subwoofers with a Side Order of Lexus GS

Here’s a Lexus I missed covering during SEMA 2008 — this GS 350’s sound system packs such a massive punch, they had to take the roof right off: Besides the fact that it’s part of California’s Swift Car club, there isn’t much in the way of details. I did find this massive photo gallery, though. …

Kevin · December 18th, 2008

New Sponsor: VAIS Technology

Allow me to welcome VAIS Technology as a new sponsor of The Passionate Pursuit! VAIS Technology, as you may know, manufactures audio/video integration solutions for Lexus, making it possible to connect almost any media device to your vehicle. Most importantly, VAIS Tech lets you manage these devices using your standard audio controls. An ideal solution! …

Kevin · December 18th, 2008

The Power of H

Turns out, the Lexus shipping crate video that I posted earlier this week is the first part of a series of green movement infomercials. Here’s a small intro to The Power of H: More details on the next two parts showed up in Brandweek: “Landfill,” which is currently online at NBC.com, details Wilkinson and De …

Kevin · December 17th, 2008

The Swarovski Crystal Lexus SC 430

To promote the launch of their Crystallized collection in Taiwan, Swarovski partnered up with Lexus and designer Zheng Zhiren to create this one-of-a-kind crystal SC430: All told, there’s over 300,000 Swarovski crystals covering the SC, pushing its total value up to NT 10,000,000 ($306,045USD). Now that’s a lot of bedazzle! [Source: YAM | Via: Born …

Kevin · December 17th, 2008

Lexus Wallpaper of the Week: IS-F Gunmetal

Designed to resemble samurai swords, the Lexus IS-F gunmetal forged aluminum rims are the subject of this week’s wallpaper of the week: 1680×1050 | 1440×900 | 1280×1024 | 1280×800 | 1024×768 (It could be the gunmetal coloring, but the IS-F rim is probably my favorite Lexus wheel design ever.)

Kevin · December 16th, 2008

Lexus Files LFA Trademark

It’s been discovered that Toyota registered “LFA” at US Patent and Trademark Office on December 1st, 2008. It’s been interpreted by many as a positive sign, but this could be seen in two ways: Lexus is moving forward with the supercar, and taking care of the name trademark is one of the many steps necessary. …

Kevin · December 15th, 2008

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