Production Lexus LFA Delivery

Just last week, the Lexus LFA started production at the special Motomachi factory in Japan, and here we see one of the first production LFAs being delivered to a Japanese dealership: I can only assume that’s a protective white plastic and not a two-tone paint job: Pretty exciting! Update: After the original video went missing …

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Kevin · December 21st, 2010

Lexus December to Remember Song

After receiving numerous inquiries about Lexus’ old December to Remember commercial music, I did a little research and found a Youtube version by the original composer, Steve Kujala: Crazy video aside, I also found this press release with more information — turns out this song has been used by Lexus for 12 years, no wonder …

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Kevin · December 21st, 2010

Lexus’ Global Strategy

Automotive News has published a very interesting article with Karl Schlicht, the general manager in charge of global Lexus marketing and product planning, where he reveals fresh new details about what the future holds for the brand: Toyota is pushing a new global theme of “progressive luxury” for its Lexus brand, including a greater focus …

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Kevin · December 20th, 2010

TLE Christmas Day 1

After collecting over 300 entries over the weekend, the first winner of the TLE T-Shirt giveaway is Pedro Roldãp of Portugal, who will be receiving a custom silkscreened Lexus CT 200h t-shirt as a Christmas present this year. Tomorrow, another t-shirt will be given away — it’s not too late to enter the contest. Good …

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Kevin · December 20th, 2010

North America’s First Lexus LS 600hL on eBay

A piece of hybrid history has shown up on eBay — the first Lexus LS 600hL sold in North America has been put up for auction on eBay. As #1 of the 100 individually-numbered Launch Edition packages offered to Neiman Marcus InCircle members in 2007, this LS 600hL comes with an exclusive Truffle Mica exterior …

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Kevin · December 20th, 2010

TLE Christmas Party

Christmas is fast approaching, and to celebrate the upcoming holiday season, I’ll be giving away a Lexus t-shirt every day next week, from Monday to Christmas Eve! Winners will be randomly selected — there are four custom CT 200h t-shirts that I picked up at the NYC event in September, and then on Christmas Eve …

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Kevin · December 18th, 2010

Lexus ES 300h Hybrid Trademark Registered

Once again, the North American Trademark offices have given us a glimpse into the future, as both Lexus USA & Lexus Canada have filed for the ES 300h trademark (Canadian Trade-Mark 1507011 & U.S. Trademark No. 85193249, both registered on December 8, 2010.) Although it’s hardly a full confirmation, this certainly points to a hybrid …

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Kevin · December 17th, 2010

VAIS Tech Updates Lexus iPod Integration Kits

If you’re looking to upgrade your Lexus iPod/Media Player integration, VAIS Technology has two new products that should provide the features you’re looking for. First up is the SoundLinQ2 SL2iC, which brings iPod-style navigation to most Lexus models from 2001-2009, including video display and navigation unlocking (super bonus feature!). If you have a 2009+ model …

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Kevin · December 17th, 2010