Joaquin Ruhi
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When outgoing Lexus International executive vice president Mark Templin was interviewed by both Lexus Enthusiast ( https://lexusenthusiast.com/2016/01...ark-templin-a-discussion-on-the-lc-500-coupe/ ) and WardsAuto ( http://wardsauto.com/industry/lexus-sees-another-record-year-explores-new-markets ) on the sidelines of the 2016 Detroit Auto Show, he informed us that Lexus would be entering 4 new markets within the next 2 to 3 years.
The first of these is Turkey, as announced in the official Lexus Europe newsroom this past Friday ( http://newsroom.toyota.eu/newsrelea...easer=lexus-opens-first-retailer-turkey&mid=1 ).
My latest piece for Kaizen Factor ( http://kaizen-factor.com/markets-will-lexus-enter-next/ ) addresses the other 3 possibilities as well, from the obvious India to the on-again off-again Mexico to a fourth wild-card wild-guess...
The first of these is Turkey, as announced in the official Lexus Europe newsroom this past Friday ( http://newsroom.toyota.eu/newsrelea...easer=lexus-opens-first-retailer-turkey&mid=1 ).
My latest piece for Kaizen Factor ( http://kaizen-factor.com/markets-will-lexus-enter-next/ ) addresses the other 3 possibilities as well, from the obvious India to the on-again off-again Mexico to a fourth wild-card wild-guess...