Video Game Streamers Customize Lexus IS Sedan

[krew]

Lexus has teamed up with Twitch live streamer Fuslie to create a modified 2021 IS sedan with the help of her 700,000 subscribers. During a two-hour stream last week, 23,000 viewers voted on details like lighting, in-car gaming consoles, a 3D-printed controller and the exterior wrap. Fuslie will live stream the reveal of the vehicle in February.
This marks the first time a car brand has collaborated with gamers to customize a vehicle through livestream. Twitch is a massive platform, with 2.56 million weekly viewers in December, more than double from a year prior.
(It begs the question — shouldn’t Lexus also livestream the building of the car?)
[Via Marketing Dive]

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[mikeavelli]

Dope.. and Lexus did live stream building a car before with VIP Auto Salon. I was there.

 

[F1 Silver Arrows]

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All right that's pretty badass. Great of Lexus to be reaching out to big Twitch streamers.

 

[Ian Schmidt]

Very smart marketing. Hopefully this means they have bigger plans for the IS in the future, too.

 

[Levi]

that indeed is smart.