Toyota And SEMA 2023: Track or Trail, Your Thrill Awaits - Toyota USA Newsroom
LAS VEGAS (Oct. 31, 2023) – Toyota returns to the Specialty Equipment Market Association (SEMA) Show this fall with a new, multi-brand environment based on 2023’s show theme: Track or Trail, Your Thrill Awaits.
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Rod Millen Group’s 1967 FJ45 Land Cruiser Wagon, dubbed The Retro Cruiser, is one of the coolest and most famous Land Cruiser projects ever completed. Now almost 25 years young, Toyota has refreshed this legend and brought it to Toyota’s SEMA space for the first time, to inspire an entirely new generation of Land Cruiser fanatics.