Toyota Completes Toyota Technical Center Shimoyama Research and Development Facility

Kelvin2020

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“The vehicle development building serves as a business and development center for Lexus and GR companies. Emulating the look and feel of a pit at the Nürburgring, members from all functions, including planning and design, development and engineering, and prototyping and evaluation, will gather in one place and develop cars together to find issues by driving them on the test courses and repeatedly making improvements. Cutting-edge digital equipment will also be used to promote agile development by integrating real car manufacturing with digital technology.”
 
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Like... just looking from this and from every single other article that talks about Toyota's and Lexus' history, there is one common theme.

The cars they are most proud of are their RWD or their BOF cars (or to put it more generally, their aspirational cars). They keep talking about how great the products are but never follow up on it. What the hell Lexus?!
 

Flagship1

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Like... just looking from this and from every single other article that talks about Toyota's and Lexus' history, there is one common theme.

The cars they are most proud of are their RWD or their BOF cars (or to put it more generally, their aspirational cars). They keep talking about how great the products are but never follow up on it. What the hell Lexus?
K cars keep the kompany alive lol

K platform
 
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K cars keep the kompany alive lol

K platform
I'm not against their TNGA-K products at all. I don't think they've had a significant misfire with any one of the GA-K products IMHO.

But if their TNGA-K products are doing that well, imagine how well their TNGA-L products could have done had they cared about it more.
 

ssun30

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With recent GA-K "Heavy" products having issues with crash safety (GH, TX, LM) I would say they potentially made a mistake trying to replace high GVM products with a platform designed for much lower GVM. The GA-L has so much built-in body rigidity they wouldn't have any problem with crash safety on full-size products.

If American crash safety standards were more strict Lexus wouldn't be able to keep selling the same dinosaur products year after year. The 3.3IS was effectively banned in EU and Australia because it couldn't pass the side crash tests. If the 3.3IS gets into a collision with a GA-C Corolla it will get destroyed.

But on the other hand GA-K allows them to be much more flexible with packaging on PHEVs. BMW's solution is putting the battery in the trunk which obviously reduces cargo space. Mazda's solution is splitting the pack into two halves which greatly increases weight and cost. With GA-K they can have a completely flat floor to place the battery in.
 
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Flagship1

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would GA-L scale down to be an affordable product in the same way K has been in previous generations and now TNGA?
 

sl0519

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would GA-L scale down to be an affordable product in the same way K has been in previous generations and now TNGA?

Lol what you're describing is essentially the GS......not gonna happen. They are quite content selling those dinosaur products to maximize profit margins!
 

Flagship1

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Lol what you're describing is essentially the GS......not gonna happen. They are quite content selling those dinosaur products to maximize profit margins!
As a business is that not a good thing to maximize profit margins?
 

sl0519

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As a business is that not a good thing to maximize profit margins?

So you are saying that Porsche should only be selling Cayenne because......why bother with the 911 when they can potentially make more profit on the Cayenne alone right?
 

Flagship1

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So you are saying that Porsche should only be selling Cayenne because......why bother with the 911 when they can potentially make more profit on the Cayenne alone right?
I say sell as many cayennes and macons one can to fund the 911 project since RD aint free?
 

Gor134

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Fairly certain the 911 funds itself, it has a nearly 50% profit margin while being responsibly for 30% of total Porsche profits.