It's generic, appeals exactly to the buyer that wanted a modernized NX, and that's about it. RX appears to me to be the one attempting to make a play for more buyers outside of its core audience just for those who want something less pretentious on the technology side than say MB or BMW with their newer layouts, this appeals to a styling that's less so about whalloping you with screens everywhere you go, and a much more intuitive layout than either one. All while delivering the kinda specs that one would want at this point without breaking the bank. I do completely anticipate RX to be on the top of the list when it comes down to its price category for sure. I've yet to sample its interior or exterior in-person for that matter, but I'm inclined to agree with you, it's grown on me heavily.The more I see it the less I like it. Which is quite opposite to new RX which grew on me so bad that now I consider it the best looking Lexus right after LC. In my case RZ probably suffers because of NX. New NX does nothing for me, I could pass by it and not notice it at all. NX looks a lot better in images while in space it looks invisible for a luxury product.