The FJ Cruiser looks like a vintage SUV—and now it’s appreciating like one

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Something happened in 2020. Classic car auctions went from selling two or three FJ Cruisers a year to selling more than two a month. Median sales prices for the base model more than doubled from about $14,000 in 2019 to $27,500 in 2020 and continued to rise to $30,450 in 2021. We're feeling the heat on the insurance side of the business—policies for FJ Cruisers have been doubling every year since 2018 and aren't slowing down.
The FJ Cruiser was one of the few times in Toyota's history where fun was an integral part of the design process. This, coupled with Toyota's legendary reliability and off-road history makes for a winning combination. Like many classics, the FJ Cruiser was not appreciated enough in it's time and has improved with age.