Say Bye-Bye to the American-market Hyundai Azera

mmcartalk

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Given the ever-slow sales, to no one's surprise, Hyundai finally pulled the plug on the American-market Azera. We will not see the next-generation version of it here in the U.S. It will continue in some overseas markets, where it is known as the Hyundai Grandeur.

Over the years, I personally have known only one person who actually bought one (an older single lady in our condo-development).....and she doesn't have it any more, having traded it for a much smaller smaller Elantra LOL. :)

What is interesting is that its corporate brother, the Kia Cadenza, seems more solidly-built, using better hardware, somewhat more conventionally styled inside, and, IMO, is actually a better car for (roughly) the same amount of money. While the Cadenza itself is not a big seller either, Kia seems to be keeping it on the market for a reason. ;)



https://www.cars.com/articles/hyundai-drops-azera-sedan-from-2018-lineup-1420696053155/



By Fred Meier

July 5, 2017

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Redesigned Hyundai Azera for world markets, but not U.S.
Manufacturer image
CARS.COM — Hyundai made unsurprising news official today, announcing a 2018 brand lineup that gives the hook to the slow-selling Azera full-size V-6 sedan.

Related: New 2018 Hyundai Kona Small SUV Preview

Hyundai said as much last fall when it announced a redesigned Azera for South Korea and global markets, though it told Cars.com in an email at the time that it had not slammed the door on a U.S. launch. The new Azera flagship for the Hyundai brand went on sale in South Korea, where it is known as the Grandeur, in November.

Hyundai said then that a U.S. decision would be "announced in due course." That time came today when Hyundai released a 2018 roster listing Azera's U.S. market availability as "discontinued."

U.S. buyers who want a sedan bigger or fancier than the Hyundai Sonata mid-size — or one with more than four-cylinder power — will still have choices from the Hyundai company, with its premium Genesis brand's G80 sedan and corporate sibling Kia's redesigned 2017 Cadenza full-size sedan. The 2017 Azera starts at $34,995, while the 2017 G80 starts at $42,350 and the 2017 Cadenza starts at $32,890. Meanwhile, the starting price for the refreshed 2018 Sonata is up $500 to $22,935, and it tops out with the Limited 2.0T that starts at $33,335. (All prices include a destination charge.)



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2017 Hyundai Azera
Manufacturer image


There was little business case to continue the current Azera. Just 241 were sold in June. Sales in the first six months of 2017 were a meager 1,792, down 30.4 percent from the period a year ago and lagging the Cadenza's 2,655.

Sales of competing near-luxury full-size sedans have suffered, as well, as buyers flocked to SUVs and mid-size sedans have gotten bigger. Still, Toyota, for example, has sold 16,735 Avalons year to date; Chevrolet has sold 31,312 impalas; and Nissan has sold 31,519 Maximas.

You still can get a new Azera for now, however, and likely could get a deal. As of today, Cars.com listings showed 808 new 2017 Azeras and 127 new 2016 Azeras.



Get 2017 Hyundai Azera DetailsFind a 2017 Hyundai Azera Near You
 

Gecko

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I always thought the latest Azera was one of Hyundai's nicest looking cars, but hard to fault them for this decision. Falling demand for sedans combined with their efforts to build the Genesis brand makes a hard case for keeping the Azera.
 

mmcartalk

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I always thought the latest Azera was one of Hyundai's nicest looking cars, but hard to fault them for this decision. Falling demand for sedans combined with their efforts to build the Genesis brand makes a hard case for keeping the Azera.


The Azera isn't the only American-market sedan getting the ax next year. Buick is discontinuing the Regal sedan (replacing it with hatchback and wagon versions), and dumping the Verano sedan outright, limiting all versions to the Chinese market. Same excuse we heard from GM 20 years ago, when they dumped the big V8, body-on, frame, RWD sedans in order to convert the Arlington, TX plant to trucks and SUVs.
 

mikeavelli

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I always thought the latest Azera was one of Hyundai's nicest looking cars, but hard to fault them for this decision. Falling demand for sedans combined with their efforts to build the Genesis brand makes a hard case for keeping the Azera.

I thought it was handsome as well. Its just too crowded here and hardly anyone is going to buy this over an ES, Buick etc....
 

mmcartalk

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I thought it was handsome as well. Its just too crowded here and hardly anyone is going to buy this over an ES, Buick etc....

Well, its rear-end styling, with the arched-fender lines, seemed to be a forerunner of what we see on the latest Impalas and Lacrosses.

IMO, though, the main problem with the Azera was that Hyundai seemed to treat it more or less as an after-thought. It doesn't seem to have either quite the build-solidness of its own sister Kia Cadenza or the nice road-manners of several other of its American-market competitors. Buyers apparently shunned it for a reason.