I see the greater point, but I don't know if I'd be looking to run my life through a service provided by an automaker. This also reminds me of how Mickey Anderson, the principal of Lexus of Omaha, described how
the Lexus Plus negotiation-free program dealt with owner loyalty:
"What if I told you we had this amazing experience, but you were only able to get it after buying five cars? We would go out of business."
Same thing applies -- I think Lexus should be striving to create an experience that provides an LC/LS experience to every one of their customers, rather than singling out some people as "special". Doesn't sit right with me.
The LC will debut an all-new infotainment system -- hopefully, it interacts better with the touchpad/Remote Touch than what exists right now.