I will no longer be defending Lexus profitability after my terrible experience with my ES300h after just four months of ownership. If I were in USA I would be one of those owners who vote down their JD Power ratings.
Lexus heavily pushes its profits by aggressive cost cutting for ChDM where margins for luxury cars are much, much higher than in America. The likes of ES200 and NX200 are the reason why they are so successful. And they are playing a very dangerous game with their cost cutting (most infamously with use of subpar material in those '200' models) and immoral pricing. There will be a breaking point when people are no longer buying the 'made in Japan quality' argument and realize what they are actually buying.
Yes BBA are experts at doing shady stuff in China which is the reason I would buy zero product from them but they can afford to lose a lot of reputation compared to a 'second tier brand' like Lexus. I am terrified by whether they could maintain their reputation for quality while Genesis is improving at an incredible pace in every aspect except marketing. If you look at the JD Power reports their highest rated products are very very old and I am not sure if the same can be said for their newer products, especially when they are almost rushing out a full lineup in the next two or three years.
What issues have you encountered and what short cuts is Lexus employing for ChDM?