MM Retro-Write-Up: 1974/75 Plymouth Trail Duster

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MM Retro-Write-Up: 1974/75 Plymouth Trail Duster
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In the mid-1960s, the body-on-frame Ford Bronco was arguably the first significant competition to the Jeeps (then marketed by the Kaiser-Jeep Corporation). Although SUVs, in that Age of Muscle-Cars, were still a fairly small share of the U.S. market, the Bronco's relative success, and the success of the truck-based Chevrolet K5 Blazer a few years later, prompted Chrysler to invest in its own set of competitive twins, the truck-based Dodge Ramcharger and Plymouth Trail Duster. Both of them, of course, used the same platforms, body shells, and drivetrain-running-gear. Although the Ramcharger had an interesting-looking real silver Ram-head ornament on the hood, made of real brushed-metal (no cheap plastic exterior trim back then LOL), and the two SUVs looked almost the same except for the ornament and headlights, I generally preferred the Trail Duster, even though it came with less standard equipment than the Ramcharger and its trim was a little more stark inside. I was also, back then, somewhat more partial to Chrysler/Plymouth (then a single division) than I was to its sister Dodge division. I had previously owned a big Chrysler Newport (after my big Buick Electra), had first learned to drive, in high school, on both of my Dad's manual-transmission and Torqueflite automatic Plymouth Valiant compacts, and, as a used car, had owned one of the first mid-60s Valiant-based Plymouth Barracudas with the very large rear window. Except for a crap two-barrel carburetor, somewhat weak electrical system, and crap non-power drum brakes that constantly faded, those 60s-vintage Plymouths, particularly before the late 60s when their overall quality began to slip, were tank-like in their solidness.

By the 1970s, except for the sturdy 3.7L Slant-Six, 5.2L V8 engines, and the Torqueflite Automatic transmissions, Chrysler quality had become a has-been (and still remains below average today, except for the Charger/Challenger/300), though they still made some interesting vehicles and designs. But the Trail Duster and Ramcharger weren't anything really special in their designs, and, for the most part, like the Chevy Blazer, were simply a slightly-shortened Dodge pickup frame with an enclosed rear end instead of an open bed, and minimal seating/comfort/convenience features inside. Even with passenger seats in back (which were an option), they were obviously not built for comfort, and, with the lack of sound-insulation and the way the suspension was designed and attached to the frame, you could hear and feel virtually everything that was going on underhood, in the transmission, and on the road under you. Still, they had an interesting semi-macho look and feel, and, even though I was not a cowboy or rancher at heart (never have been), there was an air and image about them that I liked.

In the church I was a member of at the time, we worked on a project in Virginia's Shenandoah Valley, near Front Royal and the start of Virginia's Skyline Drive, IMO one of the most beautiful places in the Eastern part of the U.S. It was on the property of the father of the wife of the youth Pastor. One of my friends, in the church, had a blue and white Trail Duster (a '74 or '75....can't remember which), and we used it to run back and forth from the D.C. area to Front Royal and carry some things in the back, behind the rear seats (or with the seats removed). I sampled it, but, not surprisingly, it didn't drive much different from a typical Dodge pickup. It was useful, though, for carrying us (and come cargo) inside, out of the rain. By that time, the very worst of the 1973-74 gas crunch was over, and it was becoming easier to get gas at local stations again. That was also right around the time that lead-free gas started being marketed across the board for the new catalytic-converter vehicles, although the Amoco company had always marketed lead-free gas even when it wasn't yet required.

The Trail Duster was dropped at the end of the 1991 model year, and the Ramcharger was sold in the U.S. until 1993, though Canadian versions lasted till 1996....same year the Ford full-size Bronco was dropped. The Plymouth nameplate, today, of course, is (sadly) gone. The Blazer was renamed the Tahoe in 1995, although it is no longer available in 2-door form. A new "Blazer" (which is, IMO, a joke) was introduced two years ago...a mid-sized, car-based crossover that, despite the name, has absolutely no comparisons at all to the last Blazer. As I write this, Ford is currently in the process of introducing a new 2021 mid-size, body-on-frame Bronco, that, style and platform-wise, despite being some what smaller, does MUCH more justice to the last Bronco nameplate....and a smaller, compact 2021 Bronco Sport crossover that is based on the new Ford Escape. Larger two and four-door Ramchargers, after 1995, were sold in other countries, but (sadly) not in the U.S.

And, as Always, Happy Vehicle-Memories
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I like this sister car Dart that was done up 4 years ago
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mmcartalk

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I like this sister car Dart that was done up 4 years ago

Technically, that is a Dodge Demon, not a Dart. The Demon was the sister to the Plymouth Duster coupe. But you are partially correct.....the Demon was just a two-door Dart with a fastback roof.

I see it has the classic Dodge purple "Plum Crazy" color. Plymouth called their version "In Violet".....after rejecting one suggestion from the marketers to call it "Statutory Grape" LOL. 😄

However, neither the Ramcharger or Trail Duster offered that color.....it was only offered on the muscle-cars and compacts.
 
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Sulu

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I looked at the pictures and was surprised that the front seats had no headrests, not even the small, low-mounted ones popular on American cars of that era. When were they mandated for trucks?

And those seats do not look like conventional 2-door front seats, with seatbacks that can flip forward to allow entry to the back seat. Did they slide forward to allow entry to the back?
 

mmcartalk

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I looked at the pictures and was surprised that the front seats had no headrests, not even the small, low-mounted ones popular on American cars of that era. When were they mandated for trucks?

And those seats do not look like conventional 2-door front seats, with seatbacks that can flip forward to allow entry to the back seat. Did they slide forward to allow entry to the back?


I don't remember if the seats themselves flipped or slid forward (that was some time ago). However, with some of the truck-seats back then, the entire seat itself tilted forward, on a front-hinge, to let back seat occupants get in and out. Except for the Jeep Wagoneer and International Scout/Travelall, the concept of passenger-carrying SUVs in the back seat among the Big Three was relatively new, and not a lot of attention was paid to easy entry/exit on two-door models. That was one of the reasons, of course, why the 4-door Jeep Cherokee of the 1980s and the all-new Ford Explorer And Jeep Grand Cherokee became so popular in the 1990s.

The Federal Standard for Headrests in light trucks, SUVs, and minivans went into effect in September of 1991.
 
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Ian Schmidt

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I didn't realize the final Plymouth logo was actually a full-circle reference to the 1928 one. Well done, whoever at Chrysler did that.

Regarding the car itself, I almost never saw the Plymouth version, but the Dodge Ram version was somewhat common. Both of them definitely had an attractive look (as did the Dodge pickups of the era).
 

mmcartalk

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I didn't realize the final Plymouth logo was actually a full-circle reference to the 1928 one. Well done, whoever at Chrysler did that.

Regarding the car itself, I almost never saw the Plymouth version, but the Dodge Ram version was somewhat common. Both of them definitely had an attractive look (as did the Dodge pickups of the era).

Yes, the Ramcharger was definitely much more common...perhaps because Dodge, unlike Plymouth, had already made a name for itself in the truck market, although not as popular as the Ford and Chevy pickups. The Ramcharger was also in production many more years than the Trail Duster. It also had (in later versions) the brushed-metal Ram hood ornament which gave it that tough-image. The main reason I was more attracted to the Trail Duster version was just my general identification with the Chrysler-Plymouth division, more so than with Dodge. I had learned to drive on Plymouth Valiants, owned a early-model Barracuda, owned a big Chrysler Newport, and was a big fan of the cartoon-bird Road Runner muscle-car.

As to the Plymouth logo, the original name, of course came from Plymouth, Massachusetts, where the Pilgrims landed centuries ago. That's the reason for the old sailing-ship in the logo.