Joaquin Ruhi
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In North America, the ES 250 badge brings back memories of the original, stopgap ES launched in 1989 as a derivative of the 2nd-generation Camry and sold for only two years before being supplanted by the far more Lexus-worthy ES 300.
April 2012, however, saw the return of the ES 250 badge at the Beijing Motor Show. This 4-cylinder, non-hybrid ES 250 soon spread from its primary Chinese market to numerous other countries in Asia, the Middle East, Africa, Eastern Europe and Latin America. Now comes word that the ES 250 will come full circle and, according to a recent U.S. Trademark filing, will return to the United States and, presumably, Canada.
More details and commentary appear in my latest Kaizen Factor story:
https://kaizen-factor.com/a-north-a...exus-es-250-the-trademark-tea-leaves-say-yes/
April 2012, however, saw the return of the ES 250 badge at the Beijing Motor Show. This 4-cylinder, non-hybrid ES 250 soon spread from its primary Chinese market to numerous other countries in Asia, the Middle East, Africa, Eastern Europe and Latin America. Now comes word that the ES 250 will come full circle and, according to a recent U.S. Trademark filing, will return to the United States and, presumably, Canada.
More details and commentary appear in my latest Kaizen Factor story:
https://kaizen-factor.com/a-north-a...exus-es-250-the-trademark-tea-leaves-say-yes/