Lexus November 2019 Sales Report

[flexus]

Although Cadillac surpassed Lexus in YTD sales, the transaction prices of the two are quite different.
Cadillac offered significant discounts to boost sales, while Lexus raised MSRP in September. Now in order to buy ES and RX, consumers also need to buy additional dealer products. Due to the limited capacity of the Kyushu plant, Lexus China's sales capacity has not been fully released.

What do you think if production capacity would be limitless? 300k? 400k?

 

[shizhi]

What do you think if production capacity would be limitless? 300k? 400k?

I think it is not difficult to achieve annual sales close to the US market in 2025, about 300k. However, due to China's policy requirements for BEV and PHEV, Lexus（Toyota） will need to spend more efforts in the future to meet the requirements of "double credits".

 

[Trexus]

UX sales so far in U.S.:

2018 - 453
2019 - 14,792 YTD - January thru November, my projection 15,000 (I believe Lexus projected sales of UX is 17,000)
Total = 15,245

X1 sales since inception in U.S.:

1X1
2012 - 8,947
2013 - 26,512
2014 - 22,808
2015 - 14,420
2X1
2016 - 27,812
2017 - 30,826
2018 - 29,060
2019 - 16,027 YTD - January thru November
Total = 176,412

X2 sales since inception in U.S.:

2018 - 16,154
2019 - 10,200 YTD - January thru November
Total = 27,183

GLA sales since inception in U.S.:

2014 - 6,884
2015 - 25,593
2016 - 24,545
2017 - 24,104
2018 - 24,136
2019 - 20,041 YTD - January thru November
Total = 125,302

Q3 sales since inception in U.S.:

2014 - 3,654
2015 - 13,229
2016 - 20,048
2017 - 20,633
2018 - 16,828
2019 - 10,527 YTD - January thru November
Total = 84,919

QX30 sales since inception in U.S.:

2016 - 2,259
2017 - 14,093
2018 - 8,101
2019 - 3,179 YTD - January thru November
Total = 27,632

 

[Trexus]

NX sales so far in U.S.:

2014 - 2,927
2015 - 43,764
2016 - 54,884
2017 - 59,341
2018 - 62,079
2019 - 50,760 YTD - January thru November, my projection 60,000
Total = 273,755

X3 sales since inception in U.S.:

1X3
2004 - 34,604
2005 - 30,769
2006 - 31,291
2007 - 28,058
2008 - 17,622
2009 - 6,067
2010 - 6,075
2X3
2011 - 27,793
2012 - 35,173
2013 - 30,623
2014 - 33,824
2015 - 31,924
2016 - 44,196
2017 - 40,691
3X3
2018 - 61,351
2019 - 62,020 YTD - January thru November
Total = 522,081

X4 sales since inception in U.S.:

1X4
2014 - 2,653
2015 - 6,429
2016 - 4,989
2017 - 5,198
2018 - 4,323
2X4
2019 - 7,425 YTD - January thru November
Total = 31,017

GLC sales since inception in U.S.:

1GLC (fka GLK)
2009 - 21,944
2010 - 20,946
2011 - 24,310
2012 - 29,364
2013 - 32,553
2014 - 35,000
2015 - 27,902
2GLC
2016 - 47,872
2017 - 48,643
2018 - 69,727
2019 - 67,214 YTD - January thru November
Total = 425,480

Q5 sales since inception in U.S.:

1Q5
2009 - 13,790
2010 - 23,518
2011 - 24,908
2012 - 28,671
2013 - 40,355
2014 - 42,420
2015 - 52,006
2016 - 49,550
2017 - 57,640
2Q5
2018 - 69,978
2019 - 61,248 YTD - January thru November
Total = 464,084

 

[Trexus]

Update of RX sales:

1RX
1999 - 90,338
2000 - 89,864
2001 - 77,426
2002 - 72,963
2003 - 92,366
2RX
2004 - 106,531
2005 - 108,775
2006 - 108,348
2007 - 103,340
2008 - 84,181
2009 - 93,379
3RX
2010 - 95,790
2011 - 82,595
2012 - 95,381
2013 - 103,920
2014 - 107,490
2015 - 100,610
4RX
2016 - 109,435
2017 - 108,307
2018 - 111,641
2019 - 96,967 YTD - January thru November, my projection 109,000 - 112,000
Total = 2,039,647

The RX line (big dog) is very successful and can't think of anything to improve it. There are already a 2 row and 3 row RX and F Sport versions. The RX L should expand it's wheelbase to increase legroom for the third row. Lexus could expand the operation of the navigation/infotainment along with the touch screen to also include the mouse controller, controls on the steering wheel and voice command, similar to the 2020 Mercedes GLE.

Maybe introduce an electric version and a plug in hybrid of the RX such as the RX 400e/RX 450ph...but how many people will actually purchase an electric RX because of the range? I agree with Toyota/Lexus that there is not much of a demand for EV just lots of hype. How many here on LE would buy an EV, maybe 1% if that. In the U.S. about 2% purchase EV's and worldwide maybe 3%. So there really is not much of a demand for full electric vehicles. Other than that the RX line is just fine the way it is.

I think the hybrid RX could use solid state batteries for quick charging and longer battery life as well as savings in weight. Also use weight saving materials such as carbon fiber hood, front fenders and trunk and a carbon fiber roof as well. Use titanium exhaust and underpinnings (control arms, etc.), titanium lug nuts and bolts. With the weight savings the hybrid RX would be a lot peppier and save gas.

 

[ssun30]

I think the hybrid RX could use solid state batteries for quick charging and longer battery life as well as savings in weight. Also use weight saving materials such as carbon fiber hood, front fenders and trunk and a carbon fiber roof as well. Use titanium exhaust and underpinnings (control arms, etc.), titanium lug nuts and bolts. With the weight savings the hybrid RX would be a lot peppier and save gas.

We are very unlikely to see solid-state batteries in hybrids because of their extremely low C-rate.

Also these weight reduction methods will make sense on a LC-F, but never on a RX.

 

[Trexus]

Update of GX sales:

1GX
2002 - 2,190
2003 - 31,376
2004 - 35,420
2005 - 34,339
2006 - 25,454
2007 - 23,035
2008 - 15,759
2009 - 6,235
2GX
2010 - 16,450
2011 - 11,609
2012 - 11,039
2013 - 12,136
2014 - 22,685
2015 - 25,212
2016 - 25,148
2017 - 27,190
2018 - 26,724
2019 - 22,725 YTD - January thru November, my projection 26,000
2020 - 27,000 My projection
2021 - 25,000 My projection
2022 - 22,500 My projection
3GX
2023 - 26,000 My projection
Total 374,726 + 103,875 = 478,601

Lexus should also bring in a 2 row GX as well which would be at a lower price point and have more cargo room than the 3 row GX. Bring in a diesel variant and a GX 570 as well. This would also increase sales as well. F Sport the GX as well...and bring in Android Auto and more USB's...

 

[Trexus]

Update of LX sales:

1LX
1996 - 5,398
1997 - 9,186
2LX
1998 - 6,465
1999 - 14,723
2000 - 14,732
2001 - 9,320
2002 - 9,231
2003 - 9,193
2004 - 9,846
2005 - 8,555
2006 - 5,595
2007 - 2,468
3LX
2008 - 7,915
2009 - 3,616
2010 - 3,983
2011 - 3,167
2012 - 5,005
2013 - 4,625
2014 - 4,052
2015 - 3,884
2016 - 5,707
2017 - 6,004
2018 - 4,753
2019 - 4,156 YTD - January thru November, my projection 5,000
Total = 161,579

X7 sales since inception in U.S.:

2019 - 18,415 YTD - January thru November
Total = 18,415

GLS sales since inception in U.S.:

1GLS (fka GL)
2006 - 18,776
2007 - 26,396
2008 - 23,328
2009 - 15,012
2010 - 19,943
2011 - 25,139
2012 - 26,042
2GLS
2013 - 29,912
2014 - 26,597
2015 - 27,707
2016 - 30,442
2017 - 32,248
2018 - 21,973
2019 - 19,323 YTD - January thru November
3GLS
2020 - 28,000 My projection
Total = 342,838 + 28,000 = 370,838

 

[Trexus]

2019 Luxury SUV/CUV Sales YTD January Through November

Lexus
UX - 14,792
NX - 50,760
RX - 96,967
GX - 22,725
LX - 4,156
Total = 189,400 YTD January Thru November

BMW
X1 - 16,027
X2 - 10,200
X3 - 62,020
X4 - 7,425
X5 - 46,838
X6 - 3,683
X7 - 18,415
Total = 164,608 YTD January Thru November

Mercedes
GLA - 20,041
GLC - 67,214
GLE - 44,193
GLS - 19,323
G Wagon - 6,532
Total = 157,303 YTD January Thru November

Audi
e-tron - 4,623
Q3 - 10,527
Q5 - 61,248
Q7 - 30,682
Q8 - 12,545
Total = 119,625 YTD January Thru November

Infiniti
QX30 - 3,175
QX50 - 16,801
QX60 - 39,049
QX70 - 6
QX80 - 16,533
Total = 75,564 YTD January Thru November

 

[Trexus]

RC sales so far in U.S.:

2014 - 1,922
2015 - 14,784
2016 - 11,165
2017 - 7,363
2018 - 3,358
2019 - 4,163 YTD - January thru November
Total = 42,755

4 Series sales since inception in U.S.:

2014 - 41,442
2015 - 46,069
2016 - 35,763
2017 - 39,634
2018 - 31,379
2019 - 17,730 YTD - January thru November
Total = 212,017

A5 sales since inception in U.S.:

1A5
2007 - 45,411
2008 - 43,343
2009 - 37,070
2010 - 34,672
2011 - 35,234
2012 - 38,530
2013 - 18,664
2014 - 16,620
2015 - 12,934
2016 - 8,354
2A5
2017 - 21,301
2018 - 25,972
2019 - 20,823 YTD - January thru November
Total = 359,210

 

[flexus]

RC sales so far in U.S.:

2014 - 1,922
2015 - 14,784
2016 - 11,165
2017 - 7,363
2018 - 3,358
2019 - 4,163 YTD - January thru November
Total = 42,755

4 Series sales since inception in U.S.:

2014 - 41,442
2015 - 46,069
2016 - 35,763
2017 - 39,634
2018 - 31,379
2019 - 17,730 YTD - January thru November
Total = 212,017

A5 sales since inception in U.S.:

1A5
2007 - 45,411
2008 - 43,343
2009 - 37,070
2010 - 34,672
2011 - 35,234
2012 - 38,530
2013 - 18,664
2014 - 16,620
2015 - 12,934
2016 - 8,354
2A5
2017 - 21,301
2018 - 25,972
2019 - 20,823 YTD - January thru November
Total = 359,210

Hard to compare A5 and 4 to RC since they both have 4 door option

 

[Trexus]

Hard to compare A5 and 4 to RC since they both have 4 door option

Agreed. Lexus needs to bring the RC hybrid (RC 300h) to North America and expand the RC line to include:

RC 4 door coupe
RC convertible
RC F 4 door coupe
RC F convertible

This would increase sales and awareness of the RC line. Lexus you can do this...

 

[Trexus]

Update of SC sales:

1SC
1992 - 27,887
1993 - 16,755
1994 - 5,880
1995 - 15,872
1996 - 4,763
1997 - 4,890
1998 - 2,771
1999 - 2,815
2000 - 631
2SC
2001 - 14,333
2002 - 14,462
2003 - 10,298
2004 - 9,708
2005 - 8,360
2006 - 5,847
2007 - 3,927
2008 - 1,986
2009 - 720
2010 - 328
2011 - 18
2012 - 2
2013 - 0
2014 - 0
2015 - 0
2016 - 0
2017 - 0
2018 - 0
2019 - 0
Total = 152,253

6 Series sales since inception in U.S.:

16 Series
1976 - Sales data unavailable
1977 - Sales data unavailable
1978 - Sales data unavailable
1979 - Sales data unavailable
1980 - Sales data unavailable
1981 - Sales data unavailable
1982 - Sales data unavailable
1983 - Sales data unavailable
1984 - Sales data unavailable
1985 - Sales data unavailable
1986 - Sales data unavailable
1987 - Sales data unavailable
1988 - Sales data unavailable
1989 - Sales data unavailable, however total sales were 86,216 from 1976 - 1989.
26 Series
2004 - 21,040
2005 - 23,340
2006 - 21,947
2007 - 19,626
2008 - 16,299
2009 - 8,648
2010 - 5,848
36 Series
2011 - 9,396
2012 - 23,193
2013 - 27,687
2014 - 23,988
2015 - 20,962
2016 - 13,400
46 Series
2017 - 11,052
2018 - 26,606
2019 - 1,131 YTD - January thru November
Total = 360,379

 

[Trexus]

LC Sales so far in U.S.:

2017 - 2,487
2018 - 1,979
2019 - 1,105 YTD - January thru November, my projection 1,500 (I believe Lexus projected sales of LC is 4,000)
Total = 5,571

8 Series sales since inception in U.S.:

2018 - 223
2019 - 3,344 YTD - January thru November
Total = 3,537

 

[Trexus]

2019 Luxury Coupe/Convertibles/Four Door Coupe Sales YTD January Through November

Lexus
RC - 4,163
LC - 1,105
LFA - 3
Total = 5,271 YTD January Thru November

BMW
2 Series - 7,250
4 Series - 17,730
6 Series - 1,131
8 Series - 3,344
Z4 - 2,708
i8 - 1,051
Total = 33,214 YTD January Thru November

Mercedes
SLC - 1,693
SL - 1,550
AMG GT - 3,763
Total = 7,006 YTD January Thru November

Audi
A5 - 20,832
A7 - 4,501
R8 - 522
TT - 1,235
Total = 27,090 YTD January Thru November

 

[Trexus]

Update of IS sales:

1IS
2000 - 15,540
2001 - 22,486
2002 - 20,306
2003 - 13,559
2004 - 9,972
2005 - 15,789
2IS
2006 - 54,267
2007 - 54,933
2008 - 49,432
2009 - 38,077
2010 - 34,129
2011 - 29,669
2012 - 27,708
2013 - 35,017
3IS
2014 - 51,358
2015 - 46,430
2016 - 37,289
2017 - 26,482
2018 - 22,927
2019 - 13,749 YTD - January thru November, my projection 20,000
Total = 619,119

The IS line definitely needs to be updated and bring back the IS F with at least 426hp - 504hp (M3 has 425hp and C63S has 503hp) and IS 300h to North America. C'mon Lexus you can do it...

 

[cashsnively]

They are not stocking them because dealers know customers are less likely to buy them. Thus incentives are offered to get dealers to buy them to push them out. There simply is no glut of people wanting to buy them. They sit on lots for months on average compared to a Lexus SUV which turns around in weeks if not days.
This strains the relationship a bit. Lexus is making product they want dealers to sell but dealers are not ordering them. Note that dealers begged for a third row RX over the RC convertible Lexus wanted to bring to market. Dealers are begging for a larger Escalade sized SUV and not more F products.

Clearly it’s complicated. I know Lexus has really tried hard to train dealers on the the new products and direction. It’s tough when they still want to sell you a white/beige ES or RX cause it’s easier than a GS. It’s also tough when the ES and RX are so damn good at everything most people go for them and are happy.

What saddens me is the LC is an amazing product, the LS is solid and I love the GS and still think it’s one of the best Lexus ever.

Agree that Lexus is having a bit of a strained relationship - this is similar to the watch world where ROLEX demands their Authorized dealers purchase a "package", including the hard to sell/slow moving pieces in order to obtain the fast selling steel models. The vehicles of choice are always sensitive to costs and locations, but they need to sell many SUVs in order to produce beautiful, and rarer LC500s. At only 15 produced per day, Lexus knows they will not be common on the road, and that is a good thing. How often do you see a Ferrari as a daily driver? The performance cars are the same... enjoy being in a rarer vehicle. I do.... But remember, it is a business, so an overall profit for Lexus means great opportunities for us who enjoy driving an awesome car... Gotta go, the LC is calling for some wheel time! Cash

 

[Trexus]

Update of GS sales:

1GS
1993 - 19,164
1994 - 13,939
1995 - 6,253
1996 - 2,044
1997 - 7,718
2GS
1998 - 30,622
1999 - 30,326
2000 - 26,705
2001 - 24,461
2002 - 17,246
2003 - 13,306
2004 - 8,262
2005 - 33,457
3GS
2006 - 27,390
2007 - 23,381
2008 - 15,759
2009 - 7,430
2010 - 7,059
2011 - 3,746
4GS
2012 - 22,160
2013 - 19,742
2014 - 22,198
2015 - 23,117
2016 - 14,878
2017 - 7,773
2018 - 6,604
2019 - 3,113 YTD - January thru November, my projection 5,000
Total = 437,853

 

[mordecai]

So sad what the GS has become.