Overall I honestly like this direction for the brand. Its a good thing that they are expanding into other mobility and products that we use in our lives. I think it is quite clear that Lexus's LS models will become a series rather than a single model. This means that we have LS MPV and LS Coupe right now, but we could have LS Sedan (somewhat of a successor to the current LS) and LS SUV (some kind of escalade iq rival) in the future, we don't really know. The Sport Battery Concept (what I would expect to be the LFR) still gives no word on powertrain. I would expect them to offer it with the same powertrained as the upcoming GR-GT (PHEV TTV8) and also in electric form once market conditions allow. What is clear is that they are continuing to put emphasis on luxury and performance alike, rather than just completely abandoning the performance side of things, and that the LS is very much alive, and it will be a series comprised of their top comfort-focused models.