Lexus December & 2019 Year-End Sales Report

[Trexus]

Update of GX sales:

1GX
2002 - 2,190
2003 - 31,376
2004 - 35,420
2005 - 34,339
2006 - 25,454
2007 - 23,035
2008 - 15,759
2009 - 6,235
2GX
2010 - 16,450
2011 - 11,609
2012 - 11,039
2013 - 12,136
2014 - 22,685
2015 - 25,212
2016 - 25,148
2017 - 27,190
2018 - 26,724
2019 - 25,945 My projection 26,000
2020 - 27,000 My projection
2021 - 25,000 My projection
2022 - 22,500 My projection
3GX
2023 - 26,000 My projection
Total 377,946 + 100,500 = 478,446

Lexus should also bring in a 2 row GX as well which would be at a lower price point and have more cargo room than the 3 row GX. Bring in a diesel variant and a GX 570 as well. This would also increase sales as well. F Sport the GX as well...and bring in Android Auto and more USB's...

 

[Ian Schmidt]

The story of Genesis is just sad. Their engineering and design team know how to make good luxury cars. But their sales and marketing department are the most incompetent in the industry. And leaving the brand without crossovers for so many years is a huge irreversible mistake.

Genesis is making a good product, but their US dealership situation is unresolved, to put it mildly. And their product mix is exactly wrong for what's currently selling.

 

[Trexus]

Update of LX sales:

1LX
1996 - 5,398
1997 - 9,186
2LX
1998 - 6,465
1999 - 14,723
2000 - 14,732
2001 - 9,320
2002 - 9,231
2003 - 9,193
2004 - 9,846
2005 - 8,555
2006 - 5,595
2007 - 2,468
3LX
2008 - 7,915
2009 - 3,616
2010 - 3,983
2011 - 3,167
2012 - 5,005
2013 - 4,625
2014 - 4,052
2015 - 3,884
2016 - 5,707
2017 - 6,004
2018 - 4,753
2019 - 4,718 My projection 5,000
Total = 162,141

X7 sales since inception in U.S.:

2019 - 21,574
Total = 21,574

GLS sales since inception in U.S.:

1GLS (fka GL)
2006 - 18,776
2007 - 26,396
2008 - 23,328
2009 - 15,012
2010 - 19,943
2011 - 25,139
2012 - 26,042
2GLS
2013 - 29,912
2014 - 26,597
2015 - 27,707
2016 - 30,442
2017 - 32,248
2018 - 21,973
2019 - 22,225 YTD - January thru December
3GLS
2020 - 28,000 My projection
Total = 345,740 + 28,000 = 373,740

 

[Tragic Bronson]

Genesis is making a good product, but their US dealership situation is unresolved, to put it mildly. And their product mix is exactly wrong for what's currently selling.

Genesis got a new US head, and its the former Toyota exec that left Audi last year. Mark Del Rosso. I'm curious how many ex-Toyota/Lexus personnel are working at Hyundai now.

 

[Joaquin Ruhi]

Genesis got a new US head, and its the former Toyota exec that left Audi last year. Mark Del Rosso. I'm curious how many ex-Toyota/Lexus personnel are working at Hyundai now.

The highest-profile Toyota / Lexus to Hyundai defection is Brian Smith. He spent over 8 years at the Toyota brand and 9 years at Lexus, rising to the U.S. Vice President of Marketing position at the latter. Both Krew and I met him personally. In his new capacity as Hyundai America's Chief Operating Officer, I caught up with him again and came thisclose to interviewing him during the recent Hyundai Palisade press preview, but my unexpectedly late arrival from the test drive precluded me from doing so.

 

[Gecko]

Genesis got a new US head, and its the former Toyota exec that left Audi last year. Mark Del Rosso. I'm curious how many ex-Toyota/Lexus personnel are working at Hyundai now.

Dang, I didn't catch that part. I worked under Mark when I was at Lexus... he's a great guy, and very smart.

 

[Carmaker1]

Update of GX sales:

1GX
2002 - 2,190
2003 - 31,376
2004 - 35,420
2005 - 34,339
2006 - 25,454
2007 - 23,035
2008 - 15,759
2009 - 6,235
2GX
2010 - 16,450
2011 - 11,609
2012 - 11,039
2013 - 12,136
2014 - 22,685
2015 - 25,212
2016 - 25,148
2017 - 27,190
2018 - 26,724
2019 - 25,945 My projection 26,000
2020 - 27,000 My projection
2021 - 25,000 My projection
2022 - 22,500 My projection
3GX
2023 - 26,000 My projection
Total 377,946 + 100,500 = 478,446

Lexus should also bring in a 2 row GX as well which would be at a lower price point and have more cargo room than the 3 row GX. Bring in a diesel variant and a GX 570 as well. This would also increase sales as well. F Sport the GX as well...and bring in Android Auto and more USB's...

It is great that you provide these sales tallies, but I highly recommend not categorizing them by generation. There is immense overlap in changeover during calendar years. Especially for competitors that I am see many inaccuracies.

In the case of the M-Class/GLE and GL/GLS, plus others, many of those are listed for the wrong generation.

Roughly Half of 2019 sales were for the delayed released new W167 2020 MY GLE (supposed to be a 2019MY), with plenty from the outgoing W166 holdover. GLS sales in 2019 were mostly X166. X167 2020 GLS was a fall arrival, yet isn't listed.

The 2006 W164 M-Class was launched in April 2005 and nearly all of 2005 sales accounted for new unibody W164, as opposed to the original BOF W163 M-Class.

This is why I am particularly about identifying and differentiating what is MY or calendar year.

The GX is strictly by calendar year it seems and since we've been in generation 2 of GX since January 2010, it all neatly fits. For LX, it has always been Q1, same model year launches by generation in January 1996, March 1998, and January 2008 respectively.

However for many others you are grouping sales based on MY and also to one single generation, when that isn't the case. I just wouldn't group it by generation, as that can be misleading.

For RX, some 1998 sales data is available, but depends on the source. By generation, the "2RX" was launched spring 2003, so most of 2003 sales were "2RX". 2009 sales were 90% 3RX, which launched February 2009 for 2010.

4RX was the rare example, in being released late in 2015, its sales were so negligible for overall RX sales numbers in the year 2015.

Audi is worse, because they release new generations so early in the year, a 2021 model would dominate 2020 sales.

 

[mikeavelli]

Well Mercedes and bmw have to pump our models for scale. They don’t have a Toyota backing like Lexus does. So they are trying to pump out more and more vehicles and they share tons of parts.

 

[Will1991]

I don't remember if this has been posted before, besides China, Lexus sales in Europe grew by 14%! (6th consecutive year of growth) Lets see if I will help for 2020/2021.

Source: https://newsroom.lexus.eu/lexus-posts-record-sales-and-sixth-consecutive-year-of-growth-in-europe/

96% are Hybrids in Western Europe!

They also write:
"This year, Lexus will launch its first battery electric vehicle (BEV), the UX 300e. The range of Lexus electrified models will be expanded in the coming years, with plug-in hybrid technology and a new, dedicated BEV model platform. This is in line with the “Lexus Electrified” vision for leveraging the potential of electrified powertrains to reinvent the joys of driving."

Since the dedicated BEV platform should come by MY2022 to deliver by 2023 (according to a shared picture around here from Lexus China), really looking forward to check UX300e pricing/what will come in PHEV version...

I started to look for a car last year, and since I'm engaged from January 1st, I guess I will marry before getting a new car (as I want at least PHEV)... Honestly, I wasn't expecting to wait this long

 

[Trexus]

It is great that you provide these sales tallies, but I highly recommend not categorizing them by generation. There is immense overlap in changeover during calendar years. Especially for competitors that I am see many inaccuracies.

I agree, however this is big picture and maybe in the future I can categorize them by model year as oppose to using calendar year/in which sales are tracked. You're not the first to point this out.

In the case of the M-Class/GLE and GL/GLS, plus others, many of those are listed for the wrong generation.

The M Class is the predecessor of the GLE or the GLE is the successor of the M Class. The M Class arrive in the U.S. on September 1998 and Mercedes changed the name to GLE in 2015 so I do understand but hard to indicate in the sales tally.

This is why I am particularly about identifying and differentiating what is MY or calendar year.

Again, sales are on a calendar year and model years can come out either the end of Q1, Q2 and most times Q3 of a particular year. Since this a sales thread I'm looking at sales for particular models. In the future I will try to incorporate the break down of each generation within the calendar years (a little bit of work but can be done).

The GX is strictly by calendar year it seems and since we've been in generation 2 of GX since January 2010, it all neatly fits. For LX, it has always been Q1, same model year launches by generation in January 1996, March 1998, and January 2008 respectively.

However for many others you are grouping sales based on MY and also to one single generation, when that isn't the case. I just wouldn't group it by generation, as that can be misleading.

For RX, some 1998 sales data is available, but depends on the source. By generation, the "2RX" was launched spring 2003, so most of 2003 sales were "2RX". 2009 sales were 90% 3RX, which launched February 2009 for 2010.

If you have sales information for the M Class for 1998, 1999 and 2000 that would be great! Please share so I can update my sales tally list.

Audi is worse, because they release new generations so early in the year, a 2021 model would dominate 2020 sales.

Agreed about Audi.

 

[Trexus]

2019 Luxury SUV/CUV Sales YTD January Through December

Lexus
UX - 16,725
NX - 58,715
RX - 111,036
GX - 25,945
LX - 4,718
Total = 217,139 YTD January Thru December

BMW
X1 - 17,815
X2 - 11,293
X3 - 70,110
X4 - 8,758
X5 - 54,595
X6 - 4,240
X7 - 21,574
Total = 188,385 YTD January Thru December

Mercedes
GLA - 22,137
GLB - 1,173
GLC - 73,650
GLE - 49,980
GLS - 22,225
G Class - 7,348
Total = 176,513 YTD January Thru December

Audi
e-tron - 5,369
Q3 - 14,822
Q5 - 67,516
Q7 - 34,649
Q8 - 14,256
Total = 136,612 YTD January Thru December

Acura
MDX - 52,019
RDX - 62,876
Total = 114,895 YTD January through December

Infiniti
QX30 - 3,229
QX50 - 18,616
QX60 - 43,162
QX70 - 6
QX80 - 19,113
Total = 84,126 YTD January Thru December

 

[zeusus]

2019 Luxury SUV/CUV Sales YTD January Through December

Lexus
UX - 16,725
NX - 58,715
RX - 111,036
GX - 25,945
LX - 4,718
Total = 217,139 YTD January Thru December

BMW
X1 - 17,815
X2 - 11,293
X3 - 70,110
X4 - 8,758
X5 - 54,595
X6 - 4,240
X7 - 21,574
Total = 188,385 YTD January Thru December

Mercedes
GLA - 22,137
GLB - 1,173
GLC - 73,650
GLE - 49,980
GLS - 22,225
G Class - 7,348
Total = 176,513 YTD January Thru December

Audi
e-tron - 5,369
Q3 - 14,822
Q5 - 67,516
Q7 - 34,649
Q8 - 14,256
Total = 136,612 YTD January Thru December

Acura
MDX - 52,019
RDX - 62,876
Total = 114,895 YTD January through December

Infiniti
QX30 - 3,229
QX50 - 18,616
QX60 - 43,162
QX70 - 6
QX80 - 19,113
Total = 84,126 YTD January Thru December

Thank you @Trexus for consistently compiling this and the other model breakdowns for us. Highly highly appreciated. It would be cool to see a new segment for the website including various types of sales figures like this, if possible @krew

These figures show that Lexus doesn't need to match BMW crossovers segment for segment in order to achieve strong SUV sales. RX sold more than x1 through x4, and just as much with x6 included. What an amazing success.

 

[Trexus]

RC sales so far in U.S.:

2014 - 1,922
2015 - 14,784
2016 - 11,165
2017 - 7,363
2018 - 3,358
2019 - 4,591 YTD - January thru December
Total = 43,183

4 Series sales since inception in U.S.:

2014 - 41,442
2015 - 46,069
2016 - 35,763
2017 - 39,634
2018 - 31,379
2019 - 18,621 YTD - January thru December
Total = 212,908

A5 sales since inception in U.S.:

1A5
2007 - 45,411
2008 - 43,343
2009 - 37,070
2010 - 34,672
2011 - 35,234
2012 - 38,530
2013 - 18,664
2014 - 16,620
2015 - 12,934
2016 - 8,354
2A5
2017 - 21,301
2018 - 25,972
2019 - 23,023 YTD - January thru December
Total = 361,401

 

[Carmaker1]

I agree, however this is big picture and maybe in the future I can categorize them by model year as oppose to using calendar year/in which sales are tracked. You're not the first to point this out.



The M Class is the predecessor of the GLE or the GLE is the successor of the M Class. The M Class arrive in the U.S. on September 1998 and Mercedes changed the name to GLE in 2015 so I do understand but hard to indicate in the sales tally.



Again, sales are on a calendar year and model years can come out either the end of Q1, Q2 and most times Q3 of a particular year. Since this a sales thread I'm looking at sales for particular models. In the future I will try to incorporate the break down of each generation within the calendar years (a little bit of work but can be done).





If you have sales information for the M Class for 1998, 1999 and 2000 that would be great! Please share so I can update my sales tally list.



Agreed about Audi.

I wasn't saying categorize them (it's a headache), but the opposite. Looks can be soooo deceiving brand-to-brand. It's not clear cut to separate them by generation, because of so much overlap in between unfortunately.

I gave up myself, because it's so hard for me to follow across brands. It is better in my opinion to group them by calendar year or month, because generation to generation is very hard to break down and is rarely done any justice by automakers' press departments, for sometimes self-serving reasons. (new model is a flop, behind, etc)

RX sales for 1998 were 42,191 from March 20, 1998 date of launch to December 31, 1998.

1999 sales were actually 73,498 units (1/1/1999 to 12/31/1999) which included 1999 and also 2000 model year RX 300s from October 1999 to December 31st.

The M-Class (W163) sold from September 18, 1997 to December 31, 1997 the tally of 14,568 ML 320 units.

Sold 43,134 from January 1 to December 31, 1998, which included 1999 ML320 and ML430 (V8) from September.

45,206 in CY1999, including 2000MY ML 55 AMG, '00 ML 430, & '00 ML 320 in late 1999 months.

52,764 in CY2000, including '01 MY units from Autumn 2000 to December 2000.

The easiest months are when there is no model changeover. The first few months of a model changeover are a big deal not to overlook, as was the case with LS 430 alongside LS 460 in October-December 2006. Sales cratered from January to September 2006 since January 8, 2006 reveal of 460.

 

[Carmaker1]

RC sales so far in U.S.:

2014 - 1,922
2015 - 14,784
2016 - 11,165
2017 - 7,363
2018 - 3,358
2019 - 4,591 YTD - January thru December
Total = 43,183

4 Series sales since inception in U.S.:

2014 - 41,442
2015 - 46,069
2016 - 35,763
2017 - 39,634
2018 - 31,379
2019 - 18,621 YTD - January thru December
Total = 212,908

A5 sales since inception in U.S.:

1A5
2007 - 45,411
2008 - 43,343
2009 - 37,070
2010 - 34,672
2011 - 35,234
2012 - 38,530
2013 - 18,664
2014 - 16,620
2015 - 12,934
2016 - 8,354
2A5
2017 - 21,301
2018 - 25,972
2019 - 23,023 YTD - January thru December
Total = 361,401

The 4-Series did go on sale in September 2013 and was included in 3-Series sales. In 2014 it began reporting separately.

Audi 1A5 and 2A5 comprised both 2017 sales tally since 2018 A5 didn't rollout until March and was slow into May.

 

[Trexus]

SC sales since inception in U.S.:

1SC (Z30)
1992 - 27,887
1993 - 16,755
1994 - 5,880
1995 - 15,872
1996 - 4,763
1997 - 4,890
1998 - 2,771
1999 - 2,815
2000 - 631
2SC (Z40)
2001 - 14,333
2002 - 14,462
2003 - 10,298
2004 - 9,708
2005 - 8,360
2006 - 5,847
2007 - 3,927
2008 - 1,986
2009 - 720
2010 - 328
2011 - 18
2012 - 2
2013 - 0
2014 - 0
2015 - 0
2016 - 0
2017 - 0
2018 - 0
2019 - 0
Total = 152,253

6 Series sales since inception in U.S.:

16 Series (E24)
1976 - Sales data unavailable
1977 - Sales data unavailable
1978 - Sales data unavailable
1979 - Sales data unavailable
1980 - Sales data unavailable
1981 - Sales data unavailable
1982 - Sales data unavailable
1983 - Sales data unavailable
1984 - Sales data unavailable
1985 - Sales data unavailable
1986 - Sales data unavailable
1987 - Sales data unavailable
1988 - Sales data unavailable
1989 - Sales data unavailable, however total sales were 86,216 from 1976 - 1989.
26 Series (E63/E64)
2004 - 21,040
2005 - 23,340
2006 - 21,947
2007 - 19,626
2008 - 16,299
2009 - 8,648
2010 - 5,848
36 Series (F06/F12/F13)
2011 - 9,396
2012 - 23,193
2013 - 27,687
2014 - 23,988
2015 - 20,962
2016 - 13,400
46 Series (G32)
2017 - 11,052
2018 - 26,606
2019 - 1,139 YTD - January thru December
Total = 360,387

 

[Carmaker1]

SC sales since inception in U.S.:

1SC (Z30)
1992 - 27,887
1993 - 16,755
1994 - 5,880
1995 - 15,872
1996 - 4,763
1997 - 4,890
1998 - 2,771
1999 - 2,815
2000 - 631
2SC (Z40)
2001 - 14,333
2002 - 14,462
2003 - 10,298
2004 - 9,708
2005 - 8,360
2006 - 5,847
2007 - 3,927
2008 - 1,986
2009 - 720
2010 - 328
2011 - 18
2012 - 2
2013 - 0
2014 - 0
2015 - 0
2016 - 0
2017 - 0
2018 - 0
2019 - 0
Total = 152,253

6 Series sales since inception in U.S.:

16 Series (E24)
1976 - Sales data unavailable
1977 - Sales data unavailable
1978 - Sales data unavailable
1979 - Sales data unavailable
1980 - Sales data unavailable
1981 - Sales data unavailable
1982 - Sales data unavailable
1983 - Sales data unavailable
1984 - Sales data unavailable
1985 - Sales data unavailable
1986 - Sales data unavailable
1987 - Sales data unavailable
1988 - Sales data unavailable
1989 - Sales data unavailable, however total sales were 86,216 from 1976 - 1989.
26 Series (E63/E64)
2004 - 21,040
2005 - 23,340
2006 - 21,947
2007 - 19,626
2008 - 16,299
2009 - 8,648
2010 - 5,848
36 Series (F06/F12/F13)
2011 - 9,396
2012 - 23,193
2013 - 27,687
2014 - 23,988
2015 - 20,962
2016 - 13,400
46 Series (G32)
2017 - 11,052
2018 - 26,606
2019 - 1,139 YTD - January thru December
Total = 360,387

It looks your SC sales are by MY. These must be by CY.

 

[Levi]

The story of Genesis is just sad. Their engineering and design team know how to make good luxury cars. But their sales and marketing department are the most incompetent in the industry. And leaving the brand without crossovers for so many years is a huge irreversible mistake.

But there are two of them coming, the GV80 and GV70, and they are both RWD based. The GV80 will also get a new I6 Diesel engine, something that Toyota should have made for the Prado and Hilux/Fortuner, but did not.

 

[Trexus]

LC Sales so far in U.S.:

LC (Z100)

2017 - 2,487
2018 - 1,979
2019 - 1,219 YTD - January thru December, my projection 1,500 (I believe Lexus projected sales of LC is 4,000)
Total = 5,685

8 Series sales since inception in U.S.:

18 Series (E31)
1990 - Sales data unavailable
1991 - Sales data unavailable
1992 - Sales data unavailable
1993 - Sales data unavailable
1994 - Sales data unavailable
1995 - Sales data unavailable
1996 - Sales data unavailable
1997 - Sales data unavailable, however total sales were 7,232 from 1990 - 1997.

28 Series (G14/G15/G16)

2018 - 223
2019 - 4,410 YTD - January thru December
Total = 11,835

 

[Trexus]

2019 Luxury Coupe/Convertibles/Four Door Coupe Sales YTD January Through December

Lexus
RC - 4,591
LC - 1,219
LFA - 3
Total = 5,813 YTD January Thru December

BMW
2 Series - 8,015
4 Series - 18,621
6 Series - 1,139
8 Series - 4,410
Z4 - 2,941
i8 - 1,102
Total = 36,228 YTD January Thru December

Mercedes
SLC - 1,840
SL - 1,690
AMG GT - 4,208
Total = 7,738 YTD January Thru December

Audi
A5 - 23,023
A7 - 4,955
R8 - 574
TT - 1,324
Total = 29,876 YTD January Thru December