Does this have something to do with the Toyota Hybrid System-Racing from their Le Mans hybrid racecar / Toyota GR Super Sport Concept?
I think on the motorsport front they are going Supra too, right?
EDIT:
Although the Toyota Prius had been on sale since 1997, the earliest indication that Toyota's proprietary hybrid technologies could be adapted for racing came on 12 May 2005, when Toyota Motor Corporation determined that it would "consider the race activity that uses a hybrid system."
global.toyota
Hmm, so the GS450h in '06 was actually the first racing hybrid system, so it partly started in Lexus.
This:
Seems to show it can be on either axle or both, but I have no idea if this is the same sort of technology being talked about here.
This:
Seems to show their ideas about in-wheel motors going back to their '07 Supra.
Sorry, more vague guessing from me, but this is very interesting.