Lexus Announces Record-Breaking 2025 Full Year Sales Results

[Gor134]

What a weird way to look at numbers... why aren't we subtracting the number of TX's sold in 2024 from the full year figures?

345,669 - 28,640 = 317,029.

Unless I'm missing something, excluding TX from both 2024 and 2025 sales figures still resulted in a sales increase for Lexus in 2025.

 

[LCLFV]

What a weird way to look at numbers... why aren't we subtracting the number of TX's sold in 2024 from the full year figures?

345,669 - 28,640 = 317,029.

Unless I'm missing something, excluding TX from both 2024 and 2025 sales figures still resulted in a sales increase for Lexus in 2025.

If the TX didn't exist at all then Lexus would have sold 317,029 units in 2024 and 312,914 units in 2025. Would still be down.

I just used the extra TX's sold this year over last year to make a point, but the numbers will turn out the same regardless of which two numbers the difference is based on - a sales decline of 4,115 units if not for the TX.

 

[Gor134]

Okay I see now, the decline of 4,115 cars excluding TX

 

[jgannon]

I think the point flew right over your head. Without the TX, which was the brain child of Lexus USA and not their Japanese counterparts, Lexus US sales would actually be down this year.

Lexus sold an additional 28,706 TX's this year over last year. Subtract that amount from the 2025 annual Lexus sales (370,260) and you end up with 341,554 vehicles sold - less than last year's 345,669 sold.

Listening to Akio is a loser strat

I think the point flew right over your head. Without the TX, which was the brain child of Lexus USA and not their Japanese counterparts, Lexus US sales would actually be down this year.

Lexus sold an additional 28,706 TX's this year over last year. Subtract that amount from the 2025 annual Lexus sales (370,260) and you end up with 341,554 vehicles sold - less than last year's 345,669 sold.

Listening to Akio is a loser strategy.

Nothing went over my head, the TX does exist and it helped contribute to a higher 2025. Someone, maybe Akio, in the Japanese leadership had to approve it.

 

[LCLFV]

Nothing went over my head, the TX does exist and it helped contribute to a higher 2025. Someone, maybe Akio, in the Japanese leadership had to approve it.

Yes, bless Akio for his reluctant approval and next to no development funding for a car that sits in a segment that has been hot for over a decade now where Lexus previously had to make due with the mediocre RX-L.

 

[mikeavelli]

Interestingly RX sales are slightly down this year and NX barely went up, the real star was the TX which more than doubled its sales volume. GX had a strong performance too.

Once again, pat on the back for the folks at Lexus USA for successfully convincing corporate to let them make the TX. Speaks to their understanding of this market and Lexus Japan's lack of it when they gave them such a tiny development budget for the TX that barely disguises its Grand Highlander roots.

What’s surprising is the TX is USA only but the chief engineer is from Japan. I would have thought someone here would have led it.

Large Lexus SUV, dealers have been begging for decades and they got it and they were right. Grand slam.

The MDX barely sold 40k units a substantial decrease and its biggest head on competitor. TX destroyed it.

 

[ssun30]

It's not just about the numbers. Lexus is going back to being a "boring brand" and to make things worse they are not THE "reliable brand" any more. They are again facing a customer demographic crisis like they did in the 2000s. Most of the buyers contributing to these record numbers will be too old to buy another car from Lexus. Back then they tried to solve the problem with the F/F-Sport branding and F-Sport is arguably one of the more successful sport sub-brands out there despite F being a Flop. But now we are seeing even F-Sport going away, with no such trims on high volume models like LBX and 8ES.