Lexus Announces Record-Breaking 2025 Full Year Sales Results

[Gecko]

Lexus announces best-ever full-year sales result in the company’s history


Total 2025 sales of 370,260 vehicles, up 7.1% on a volume basis and up 7.5% on a DSR basis


Year-end electrified vehicle sales of 131,851—an all-time best ever—up 7.2%


Best-ever year for NX Hybrid, NX Plug-in Hybrid, GX, RX Plug-in Hybrid, and the TX family



The results are in and Lexus USA posted year-end 2025 sales of 370,260 vehicles, up 7.1% on a volume basis and up 7.5% on a DSR basis over 2024. For the fourth quarter, Lexus division reported sales of 99,685 vehicles, up 2.3% on a volume basis and up 2.3 percent on a DSR basis.
With a healthy mix of sizes and powertrains, Lexus’ SUV and CUV lineup drove the company to record North American sales with NX, RX, GX, and TX...

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[Kelvin2020]

Sales have become the only fig leaf they have left.

 

[mikeavelli]

Sales have become the only fig leaf they have left.

I mean that is what matters. No one can deny the results.

TX sold 60k units. 7k in December. Unreal

 

[arrow1982]

No matter how much car enthusiasts dislike the reality, but SUVs sell. And what Lexus is doing is actually working. They sell stuff and make money. They don't need to make 10 different RWD sedans that no one will actually buy.

Not that I like SUVs all that much, and I don't like the current Lexus lineup. But they do what the market wants.

Time to admit they actually got it right.

 

[KOHIPEET]

Most likely a record year for Europe in 2025 as well (the LBX alone sold 21k in 9 months). They're still small in the EU, but yeah, their SUVs sell really well. In this light, the lack of real effort put into their sedans is kind-of makes sense.
I wonder if they'd put as much effort into their sedans as they do into their SUVs, would those sell good too?

 

[Gor134]

I wonder if they'd put as much effort into their sedans as they do into their SUVs, would those sell good too?

Sparse, yet consistent sales of the IS makes me think a fully new IS that kept the competitive pricing, compact body styling would sell really well. In it's current form.. I really feel like the engine options are what's holding it back from higher sales volume TBH.

 

[KOHIPEET]

Sparse, yet consistent sales of the IS makes me think a fully new IS that kept the competitive pricing, compact body styling would sell really well. In it's current form.. I really feel like the engine options are what's holding it back from higher sales volume TBH.

The IS is actually pulling crazy numbers for a platform that old. It's one of the few sedan segments that somehow are still holding on, so I'm too, expecting a full, new IS next year.

 

[LCLFV]

No matter how much car enthusiasts dislike the reality, but SUVs sell. And what Lexus is doing is actually working. They sell stuff and make money. They don't need to make 10 different RWD sedans that no one will actually buy.

Not that I like SUVs all that much, and I don't like the current Lexus lineup. But they do what the market wants.

Time to admit they actually got it right.

Except that's not what really happened. What really happened is Lexus had already spent billions on a product lineup consisting of an unreleased new GS and IS and flagship RWD crossover with a new RWD platform and a new TTV8 to put in those cars alongside the LS and LC already sitting on that platform. And none of that was ever released. All we have left remaining to show for all this money spent now is the Toyota Mirai (a corpse of the cancelled GS) which is the equivalent of Akio flipping the bird at the entire Lexus product development team after burning their money and stealing the LFR from them (while also going on record to assure the motoring press that its TTV8 will never be put in a Lexus).

Lexus corporate does not have some "master plan" that resulted in this current sales success. TX would have never even been made had Lexus USA not taken action into its own hands and pleaded with their Japanese masters. Now the Japanese masters are about to shoot themselves in the face again with an ES EV at a time when they can't give the RZ away with cash on the hood, as they for whatever reason are trying to globally reposition Lexus as an EV tech brand ("Luxury Space"), and would gladly flush away the still very strong ES consumer base in the US in exchange for the Chinese market, at a time when the Chinese market is starting to completely reject all foreign brands in favor of their own home-grown ones. Would not be surprised if Lexus USA is pleading with Akio not to give the same treatment to their bread and butter RX and NX right now as I type this.

 

[ssun30]

Go drive any Lexus hybrid SUV and try another brand, and you will understand why they get these kind of sales. If you want a gas car, go to another brand. If you want a hybrid, your choices are limited to basically Toyota or Lexus. I think the real magic here is convincing people that the Lexus badge is worth the extra cost vs. the base Toyota model. The "Toyota+" business model actually worked.

I haven't tried hybrids from Korean brands and I heard they are getting very close to THS. European brands are a complete mess including their PHEV models.

 

[LCLFV]

Interestingly RX sales are slightly down this year and NX barely went up, the real star was the TX which more than doubled its sales volume. GX had a strong performance too.

Once again, pat on the back for the folks at Lexus USA for successfully convincing corporate to let them make the TX. Speaks to their understanding of this market and Lexus Japan's lack of it when they gave them such a tiny development budget for the TX that barely disguises its Grand Highlander roots.