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In this episode of the Lexus Enthusiast Podcast, I speak with Tom Cordner, the former executive creative director for the Team One ad agency that launched Lexus back in 1998.
With the help of Tom's creativity, Lexus was able to storm out the gate with the first generation LS 400, and he worked on memorable campaigns like the Something Wicked This Way Comes GS commercials.
But perhaps his greatest claim to fame is the Lexus tagline The Relentless Pursuit of Perfection -- he explains how this iconic phrase came to be, and much more in our interview. Enjoy!
You can also download the podcast in MP3 format, if preferred.
With the help of Tom's creativity, Lexus was able to storm out the gate with the first generation LS 400, and he worked on memorable campaigns like the Something Wicked This Way Comes GS commercials.
But perhaps his greatest claim to fame is the Lexus tagline The Relentless Pursuit of Perfection -- he explains how this iconic phrase came to be, and much more in our interview. Enjoy!
You can also download the podcast in MP3 format, if preferred.