I've had a little time to think this through and I think I actually like where Lexus is going here.
Having the LS Concept van launch as the "flagship" of the new LS ethos actually makes sense to me. Redefining "LS" to mean "luxury space" instead of "luxury sedan" is probably best done in the most literal, most grand sense: an oversized, uber luxury van with mega levels of space, detail, and craftsmanship - it is the most literal, obvious definition of "luxury space."
Most of the release focuses on this redefinition of LS, but Lexus does clearly state that the future of LS is a family of vehicles because luxury means different things to different buyers. The backdrop for all of this is the decline of the sedan market and retiring Lexus' most storied, sacred model which I'm sure wasn't taken lightly.
The LS concept with the closest line to production is probably the LS Coupe Concept... and in many ways, it's the "LS" all of us have been asking for: a four-door coupe-esque CUV built to an "LS" standard. An updated take on the LF-1, even if not as good looking here:
While the LF-1 never made it to production, there is no denying that this form factor has the most universal appeal and is the logical choice for whatever Lexus wants to consider their next global flagship. While I think the house, catamaran, hub, micro/wheelchair, and drone are too conceptual to mean anything, I think the LS Coupe Concept along with the LS Concept mean something tangible.
I *think* Lexus is looking at a future where "LS" is many things and an "LS" model will be the flagship of it's body style within the lineup. Examples:
- LS Crossover or LS "X"
- LS Coupe could be a reinvention of the LC
- LS Van/MPV, which I could see evolving from the current LM and the next generation being previewed by the LS Concept here
- Not sure how LX would factor into this?
- Unlikely the LS sedan returns anytime soon
Maybe I'm high on whatever Akio and Simon Humphries are freebasing on, but I feel like there could be something workable here with an LS family of flagships. These concepts are probably the first iteration of this idea and I'll be interested to see how Lexus carries this forward. I do think it has potential.