Honda Global | Honda Motor Co., Ltd. (Honda) today announced that it has made a decision to cancel the development and market launch of three EV (electric vehicle) models that had been planned for production in North America.
global.honda
Looks like Honda's dumbass has finally regained some sense, they cancelled the production of their 3 EVs, which are:
- 0 series sedan
- 0 series SUV
- Acura RSX
Scrapping this whole project will cost them about $15.8 billion in loses, but better remove this tumor now than dragging it out until it's too late.
IMO cancelling it now is a stupid idea. The Sedan was understandable because electric sedans don't sell that well but they should've brought the SUVs to market since they were decently competitive. Most of the costs with EVs comes from development, and they have already eaten up those costs. They should've continued to just sell them so that they can recoup some of the costs, while also producing more hybrids in parallel.
Honda's lack of hybrids makes them extraordinarily uncompetitive. The large-platform V6 hybrid NEEDS to come to MDX and variants of the RDX. The smaller hybrids also need to go throughout the acura lineup if they want any hope of staying competitive. Same with Honda's lineup. I think a next-generation ridgeline with a hybrid could work given the recent influx of unibody trucks from other brands. The passport is knocking it out of the park of them, so I think a truck version would logically also sell well. In addition, please, for the love of god, reduce the price of the prelude. It should start at 35k, and have the hybrid be a base powertrain, and slot a Type R (or maybe some kind of more powerful hybridized Type R above it). Finally, get rid of the extraordinarily vanilla styling that we see on most models. They need to go a bit bolder with it. 0-series was a good start but expand that to the rest of the lineup. After that, when things stabilize, start to help turn Acura into a global luxury brand, rather than this super-niche honda+ brand.