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I always wonder when an auto mfg decides to shift upmarket, do they have a dedicated feasibility study with actual targeted clientele or are do they just throw **** at the ceiling and hope it sticks with targeted PR campaigns?All the initial stories I have read said that Cadillac hopes to go up against Rolls-Royce and Bentley but, in my opinion, this does not have the on-road presence of a RR or Bentley.
I can't stop imagining how much more beautiful it would have been as a 3-box sedan, rear end being designed similar to the Sixteen concept. Oh well! The humpback rear just is.. too humpback-y, needs to be more like the Audi A5 SB/A7 SB imo.
get a black one and tint that portion of the light to almost match body color.The only, and I mean ONLY, thing I don't like and admire about this design is the top rear light. Why does it have to be shaped like a hockey stick and go all the way up the C/D pillar?
Pretty killer car otherwise. I applaud Cadillac for this.
Nope. Cadillac has struggled to make really good luxury vehicles for the last 1-2 decades. The brand has been very "un-special" by nearly every measure. Questionable quality. Very questionable reliability. Cheap interiors. Now they're suddenly going to build ultra luxury vehicles at 3-5x the price of where they've traditionally been?
The brand new Escalade looks like a believable step in the right direction. But this?
Ultra luxury concepts with Under luxury products. Great business.The brand is a US niche that's true but their concepts over the decades have all been in ultra-luxury category. Probably the bean counters or the lack of proper craftsmanship and suppliers have prevented them to ever build and offer Sixteen, Cien, Ciel, Elmiraj. Who would have thought Innerspace would actually turn into a ultra-luxury production car.
Anyway my guess is they priced it in 300K because they couldn't integrate the craftsmanship into serial production to lower the price. Current Escalade is way better than XLR squeak and rattle interior but it still feels GMis just like how Lincoln feels like Ford.
Care very little for this obviously fake luxury brand, but always amazed so many Americans somehow hold them in high regard.
Until the early 80s, Cadillac was a legit luxury brand, and pretty much the only one in the US. (BMW/Mercedes/Audi existed but were niche players and not very serious about the US market). That kind of dominance casts a long shadow, and the big success of the Escalade has kept that idea alive even if the rest of their lineup is largely underwhelming.