And those rewards are likely to be ample
Now turning 25 years old, this pioneer of compact crossovers has completed its MBA and hasn’t lived with its parents in years. For my own college frat brother who asks what to do when trading in his Honda CR-V next year, the answer is, “Yes, turn your pointy head toward the RAV4.” Moms, dads, doctors, retirees, adventurers, humanities majors, human-resources managers, acolytes, activists, zealots, and zombies will like this vehicle. Sales are going to grow, maybe because the category is expanding but also because the 2019 RAV4 is so appealing, especially compared to baby Jeeps and dowdy Subarus. Toyota’s risky redesign is rousing, and the rewards will be large.